Director, Loyalty & Omnichannel Growth

Galderma

. Own ALASTIN’s B2B2C loyalty ecosystem for practices and consumers .

Posted 11/2/2026full-timeUnited StatesLead💰 $200,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B2C loyalty program strategy, development, and management, with a strong focus on omnichannel engagement and customer analytics. Proven ability to lead cross-functional teams, manage agency partnerships, and drive revenue through effective CRM and marketing strategies.

Highest-signal resume keywords

B2B2C Loyalty Program StrategyOmnichannel EngagementCustomer AnalyticsCRM ManagementCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Loyalty Program DevelopmentFinancial ModelingPredictive AnalyticsSegmentationCohort AnalysisCampaign MeasurementControlled TestingPersonalizationRoadmap PrioritizationData Privacy

Soft Skills

Executive CommunicationStakeholder AlignmentCoaching and Development

Tools & Technologies

CRM SystemsCustomer Data PlatformsLoyalty PlatformsDigital Marketing ToolsB2B Commerce Systems

Industry Keywords

Aesthetics IndustryConsumer BehaviorProvider Behavior

About the role

Key responsibilities & impact

Own ALASTIN’s B2B2C loyalty ecosystem for practices and consumers
Drive engagement, retention, and revenue across every channel
Lead the launch of B2B and B2C loyalty programs, including strategy, business requirements, financial modeling, go-to-market, and field enablement
Own launched programs end to end, including strategy, mechanics, promotions, measurement, and optimization
Own the connected omnichannel roadmap, 360-degree customer-data strategy, and CRM strategy
Lead and direct the CRM function
Run program management and delivery
Direct agency partners to meet milestones and go-to-market timelines
Use segmentation, lifetime value, predictive analytics, and experimentation to guide decisions
Equip field representatives to partner with accounts and use programs for pull-through and supporting usage
Gather field feedback to shape future initiatives
Collaborate across departments and with senior leadership to align budgets, roadmaps, and compliance
Participate in virtual and in-person meetings
Travel occasionally as needed

Requirements

What you’ll need

8-10+ years across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing
Proven loyalty program strategy, development, and management experience
Experience launching and running customer-facing digital programs from strategy through execution and day-to-day operation
Experience managing agency and technology partners
Experience holding cross-functional teams to milestones and go-to-market timelines
Experience prioritizing a roadmap using business cases
Strong analytical depth in segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics
Experience building and deploying customer analytics, personalization, or loyalty decisioning capabilities
Familiarity with loyalty platforms, CRM systems, customer data platforms, B2B commerce systems, and digital marketing tools
Understanding of the aesthetics industry, including consumer and provider behavior and how products reach consumers through practices
Working knowledge of data privacy
Experience leading cross-functional teams and managing budgets
Experience coaching and developing team members
Strong executive communication and stakeholder alignment across Marketing, Sales, Finance, Digital, IT, and Legal
Willingness to travel to key industry and sales meetings and to the field as needed
Bachelor’s degree in a quantitative, business, marketing, or related discipline (preferred)
External applicants must be eligible to work in the United States
Ability to perform standard office activities, including extended periods of computer use and participation in virtual and in-person meetings

Benefits

Comp & perks

Annual incentive program
Medical coverage
Dental coverage
Vision coverage
401(k) plan with employer match
Paid time off
Competitive compensation
Comprehensive benefits
Meaningful opportunities for growth, development, and collaboration
Inclusive and innovative environment