Director Loyalty – Omnichannel Growth

Galderma

. Own ALASTIN's B2B2C loyalty ecosystem for practices and the consumers those practices serve .

Posted 11/2/2026full-timeUnited StatesLead💰 $200,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B2C loyalty program strategy, development, and management, with a strong focus on omnichannel engagement and customer analytics. Proven ability to lead cross-functional teams and manage agency partnerships to drive program success and revenue growth.

Highest-signal resume keywords

Omnichannel StrategyLoyalty Program ManagementCustomer AnalyticsCross-Functional Team LeadershipAgency Partner Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLPython/RPredictive AnalyticsSegmentationCohort AnalysisCampaign MeasurementMarketing-Mix ModelingDigital MarketingFinancial ModelingLoyalty Economics

Soft Skills

Executive CommunicationStakeholder AlignmentCoachingCollaboration

Tools & Technologies

CRM SystemsLoyalty PlatformsCustomer Data PlatformsB2B Commerce SystemsBusiness Intelligence Workflows

Industry Keywords

Aesthetics IndustryBeautySkincareMedical AestheticsHealthcareRetailConsumer BehaviorData PrivacyDTC Category

Tech Stack

Tools & technologies

CloudPythonSQL

About the role

Key responsibilities & impact

Own ALASTIN's B2B2C loyalty ecosystem for practices and the consumers those practices serve
Drive engagement, retention, and revenue across channels by connecting the field, practices, and consumers
Lead the launch of B2B and B2C loyalty programs, including strategy, business requirements, financial modeling, go-to-market, and field enablement
Own launched programs end to end, including strategy, mechanics, promotions, measurement, and optimization
Own the connected omnichannel roadmap, 360-degree customer-data strategy, and CRM strategy
Personally run program management and delivery
Direct agency partners to meet milestones and go-to-market timelines
Use segmentation, lifetime value, predictive analytics, and experimentation to guide decisions
Equip field representatives to partner with accounts and use programs for pull-through and usage support
Gather field feedback to shape future program development
Collaborate across departments and with senior leadership to align budgets, roadmaps, and compliance
Coach and develop team members
Travel occasionally to industry and sales meetings and the field as needed

Requirements

What you’ll need

8-10+ years across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing
Proven loyalty program strategy, development, and management experience
Experience launching and running customer-facing digital programs from strategy through execution and day-to-day operation
Experience managing agency and technology partners
Experience prioritizing roadmaps using business cases
Strong analytical depth in segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics
Experience building and deploying customer analytics, personalization, or loyalty decisioning capabilities
Familiarity with loyalty platforms, CRM systems, customer data platforms, B2B commerce systems, and digital marketing tools
Understanding of the aesthetics industry, including consumer and provider behavior and how products reach consumers through practices
Working knowledge of data privacy and customer and practice/HCP data use and sharing
Experience leading cross-functional teams and managing budgets
Strong executive communication and stakeholder alignment across Marketing, Sales, Finance, Digital, IT, and Legal
Willingness to travel to key industry and sales meetings and to the field as needed
Experience with a field sales organization preferred
Experience in beauty, skincare, medical aesthetics, healthcare, retail, or related CPG/DTC category preferred
Hands-on technical analytics with SQL, Python/R, cloud analytics, and BI workflows preferred
Experience with marketing-mix modeling, marketing attribution, incrementality and causal measurement, commercial analytics, and AI-assisted analytics with human review and appropriate access controls preferred
Bachelor's degree in a quantitative, business, marketing, or related discipline preferred
Ability to perform standard office activities, including extended computer use and participation in virtual and in-person meetings
Must be eligible to work in the United States; work authorization sponsorship is not offered

Benefits

Comp & perks

Annual incentive program
Medical coverage
Dental coverage
Vision coverage
401(k) plan with employer match
Paid time off
Competitive compensation
Opportunities for growth, development, and collaboration
Inclusive and innovative work environment