Media Planner

GALE

. Provide brand, consumer, and marketplace information to establish the media strategy .

Posted 9/15/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$65,000 - CA$75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media planning across digital and traditional channels, with strong analytical and communication skills to effectively manage client accounts and budgets. Proficient in utilizing media tools and software to inform strategy and resolve challenges.

Highest-signal resume keywords

Agency Media Planning ExperienceDigital And Traditional Media ChannelsStrong Communication SkillsResearch And Analytical SkillsFamiliarity With Media Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media StrategyBudget ManagementResearchAnalytical SkillsMathematical AptitudeAttention To DetailClient-Facing CommunicationsPOVs WritingMedia KnowledgeAccount Management

Soft Skills

Organizational SkillsAbility To MultitaskTeam PlayerWork Under PressureTime Management

Tools & Technologies

Nielsen NMIMRIComscorePrismaMediaoceanExcelWordPowerPoint

Industry Keywords

Brand InformationConsumer JourneyMedia Industry ToolsBilling DiscrepanciesMedia RepresentativesMarket Research

About the role

Key responsibilities & impact

Provide brand, consumer, and marketplace information to establish the media strategy
Demonstrate understanding of the client’s business and consumer journey
Use general and media industry tools and systems
Track, manage, and report on budgets
Apply media knowledge to address media and business challenges
Review paperwork for purchase authorizations
Resolve billing discrepancies
Participate actively in meetings and brainstorming sessions
Meet with media representatives to evaluate opportunities
Write POVs and client-facing communications
Serve as the day-to-day focal point for assigned accounts
Conduct research and strategy for appointed accounts
Manage overall account budgets

Requirements

What you’ll need

Agency media planning experience
Must have experience in digital and traditional media channels
Strong communication skills
Solid research and analytical skills
Good mathematical aptitude and attention to detail
Familiarity with media tools and software, including Nielsen NMI, MRI, Comscore, and Prisma/Mediaocean
Ability to organize, prioritize, work well under pressure, manage multiple assignments, meet tight deadlines, and multitask
Ability to work independently and as a team player
Basic computer skills in Excel, Word, and PowerPoint

Benefits

Comp & perks

Hybrid, flexible workplace
Professional development courses