GALE

Planner

• Develop integrated media plans grounded in the client’s business, brand, target audience, marketplace, and consumer journey
• Use research tools, audience data, historical performance, and marketplace insights to inform media strategies, channel recommendations, and budget allocations
• Translate strategic direction into executable plans across digital and traditional media channels
• Own day-to-day campaign stewardship, including timelines, deliverables, budget management, pacing, reporting, and documentation
• Monitor cross-channel performance and identify optimization opportunities
• Prepare client-facing media recommendations, presentations, status updates, reports, and points of view
• Present media plan sections and recommendations during internal and client meetings
• Identify media opportunities, risks, and solutions
• Manage media budgets, tracking, reconciliation, reporting, and billing discrepancies
• Review purchase authorizations and campaign documentation
• Liaise with media investment and activation teams to support campaign launches and timely deliverables
• Evaluate media partner opportunities and recommend solutions based on campaign objectives and audience needs
• Raise campaign issues and recommend solutions
• Participate in planning sessions, brainstorms, and cross-functional discussions
• Guide and review Planners’ and Assistant Planners’ work
• Support junior team members’ professional development through coaching, knowledge-sharing, and feedback
• Develop expertise across media channels, planning tools, industry trends, and emerging platforms

Senior Media Planner

• Provide brand, consumer, and marketplace information to establish the media strategy
• Demonstrate understanding of the client’s business and consumer journey
• Use general and media industry tools and systems
• Track, manage, and report on budgets
• Apply media knowledge to address media and business challenges
• Review paperwork for purchase authorizations
• Resolve billing discrepancies
• Participate actively in meetings and brainstorming sessions
• Meet with media representatives to evaluate opportunities
• Write POVs and client-facing communications
• Serve as the day-to-day focal point for assigned accounts
• Conduct research and strategy for appointed accounts
• Manage overall account budgets