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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing integrated media plans across digital and traditional channels, with a strong focus on client-facing presentations and data-driven recommendations. Proficient in budget management, campaign stewardship, and optimizing cross-channel performance.
Highest-signal resume keywords
Integrated Media PlanningDigital Media StrategyClient-Facing PresentationsBudget ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningCampaign ManagementResearch InterpretationPerformance Data AnalysisBudget Tracking
Soft Skills
Problem-SolvingAttention to DetailCollaborationCoachingTime Management
Tools & Technologies
Prisma/MediaoceanNielsenMRI-SimmonsComscoreExcelPowerPointWord
Industry Keywords
Media AgencyConsumer JourneyCross-Channel PerformanceClient MeetingsMedia Opportunities
About the role
Key responsibilities & impact- Develop integrated media plans grounded in the client’s business, brand, target audience, marketplace, and consumer journey
- Use research tools, audience data, historical performance, and marketplace insights to inform media strategies, channel recommendations, and budget allocations
- Translate strategic direction into executable plans across digital and traditional media channels
- Own day-to-day campaign stewardship, including timelines, deliverables, budget management, pacing, reporting, and documentation
- Monitor cross-channel performance and identify optimization opportunities
- Prepare client-facing media recommendations, presentations, status updates, reports, and points of view
- Present media plan sections and recommendations during internal and client meetings
- Identify media opportunities, risks, and solutions
- Manage media budgets, tracking, reconciliation, reporting, and billing discrepancies
- Review purchase authorizations and campaign documentation
- Liaise with media investment and activation teams to support campaign launches and timely deliverables
- Evaluate media partner opportunities and recommend solutions based on campaign objectives and audience needs
- Raise campaign issues and recommend solutions
- Participate in planning sessions, brainstorms, and cross-functional discussions
- Guide and review Planners’ and Assistant Planners’ work
- Support junior team members’ professional development through coaching, knowledge-sharing, and feedback
- Develop expertise across media channels, planning tools, industry trends, and emerging platforms
Requirements
What you’ll need- 4+ years of media agency planning experience
- Hands-on experience developing and managing integrated media plans
- Strong digital media skill set and working knowledge of traditional media channels
- Understanding of how different channels work together across the consumer journey
- Ability to independently manage campaign deliverables, budgets, timelines, and day-to-day planning responsibilities
- Experience interpreting research and performance data and translating findings into clear recommendations
- Experience creating client-facing presentations, reports, media plans, and points of view
- Comfort participating in client meetings and presenting recommendations
- Familiarity with Prisma/Mediaocean, Nielsen, MRI-Simmons, and Comscore
- Strong written, verbal, analytical, and mathematical skills, with close attention to detail
- Ability to organize and prioritize multiple assignments while meeting tight client and internal deadlines
- Sound judgment, proactive problem-solving, and ability to escalate risks or opportunities
- Ability to work independently while remaining a collaborative and dependable team member
- Ability to guide junior team members and review their work
- Proficiency in Excel, PowerPoint, and Word
Benefits
Comp & perks- Hybrid, flexible workplace
- Inclusive workplace and equal opportunity employment
- Interview accommodations available upon request