Brand Social Media Marketing Manager

Galls

. Develop and execute brand social strategy across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

Posted 10/30/2026full-timeLexington • Kentucky • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies across multiple platforms, with a strong focus on content creation, analytics, and community engagement. Proficient in managing influencer partnerships and ensuring compliance with industry standards while maintaining brand voice and authenticity.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Creation and ProductionAnalytics and KPI MonitoringInfluencer Partnership ManagementGenerative AI Tools Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSocial Media ManagementAnalytics and ReportingSentiment AnalysisVideo ProductionCopywritingBrand CommunicationsDigital MarketingCommunity EngagementCrisis Communication

Soft Skills

Excellent Written CommunicationDetail-OrientedProactiveAbility to Manage Multiple PrioritiesStrong Verbal Communication

Tools & Technologies

CanvaAdobe Creative SuitePremiere ProCapCutIMovieSproutSocial Listening ToolsContent CalendarsAI Tools for ContentDashboards

Industry Keywords

Public SafetyFirst-Responder CultureBrand VoiceFTC Endorsement DisclosureCreator PartnershipsInfluencer ProgramsConsumer-Focused BrandPublic RelationsOnline CommunitiesInternet Culture

About the role

Key responsibilities & impact

Develop and execute brand social strategy across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
Launch and scale long-form and series-based content on YouTube and other video platforms.
Build and manage content calendars aligned with campaigns, contests, product launches, industry events, seasonal moments, and the 60th anniversary campaign.
Produce and publish original copy, photography, graphics, and short- and long-form video.
Maintain brand voice and tone across all content, including AI-assisted work.
Use AI tools for ideation, research, versioning, captioning, and analytics summaries, with human review and approval.
Verify product claims, statistics, and customer or first-responder stories before publication.
Source authentic stories with signed releases and avoid AI-generated people, synthetic testimonials, and fabricated scenarios.
Ensure sponsored and influencer content meets FTC endorsement disclosure requirements.
Develop internal guidelines for AI use, disclosure, and content approval.
Plan and execute social coverage for trade shows, conferences, and sponsored events, both on-site and remote.
Identify, vet, and manage creators, influencers, ambassadors, and brand partners.
Partner with creative, merchandise, customer service, eCommerce, and outside agencies.
Connect social activity to campaign goals such as product education, promotions, and site traffic.
Manage community engagement across comments, DMs, and mentions.
Monitor and report weekly on KPIs and optimize content and strategy using analytics and monitoring tools such as Sprout.
Analyze brand sentiment, reach, impact, competitors, and industry influencers.
Identify and escalate PR crises, misinformation, and negative trends; support crisis and media communications.
Stay current on platform trends, algorithm changes, and audience behavior.
Travel regularly to industry events, capture and publish real-time content, represent the brand, and build relationships.

Requirements

What you’ll need

Bachelor's degree in marketing, communications, or a related field.
4–6 years of experience in social media, digital marketing, or brand communications.
Deep understanding of social platforms, online communities, and internet culture, with a strong sense of what feels authentic versus performative.
Experience with social listening tools, dashboards, and best practices.
Skilled in content creation, including Canva, Adobe Creative Suite, and video tools such as Premiere Pro, CapCut, or iMovie.
Working knowledge of generative AI tools and their appropriate use in brand content, including disclosure, quality control, and risk.
Strong analytical skills with the ability to turn data into strategy.
Excellent written and verbal communication skills with a distinct, credible brand voice.
Proactive, detail-oriented, and able to manage multiple priorities simultaneously.
Experience in a fast-paced, consumer-focused brand or agency environment.
Experience in public safety, military, or uniform industries, or familiarity with first-responder culture.
Background in public relations.
Experience with creator partnerships, influencer programs, podcast and YouTube sponsorships.
Experience producing YouTube or long-form video.
Knowledge of sentiment analysis and data visualization.
Regular travel availability of approximately 25–35% of the year, including possible weekend and evening availability.

Benefits

Comp & perks

Excellent medical, dental, and vision coverage – Eligible the 1st day of the month following your start date
401(k) retirement plan with company contribution
Flexible benefits
Generous employee discount
Vacation and Personal Time
Paid Holidays
Tuition Reimbursement
DailyPay – Receive up to 50% of your earned wages daily