Paid Media Analyst – Google, Meta Ads

GAM - Consultoria em RH

. Plan, set up, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing) .

Posted 10/3/2026contractSão Paulo • BrazilMid-LevelSenior💰 R$3,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Google Ads campaigns and optimizing performance metrics such as CPL, CPC, CTR, CPA, and ROAS. Proficient in conducting keyword research, audience targeting, and utilizing analytics tools for effective campaign tracking and reporting.

Highest-signal resume keywords

Google Ads ManagementGoogle Analytics CertificationCampaign OptimizationKeyword ResearchMarketing Automation Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsKeyword ResearchCampaign OptimizationConversion TrackingA/B TestingExcelGoogle Sheets

Soft Skills

CollaborationCommunicationAnalytical Thinking

Tools & Technologies

Google AnalyticsCRM SystemsRD StationHubSpotKenlo

Certifications & Qualifications

Google Ads CertificationGoogle Analytics Certification

Industry Keywords

Real Estate MarketPerformance MaxRemarketingCPLCPCCTRCPAROAS

About the role

Key responsibilities & impact

Plan, set up, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing)
Conduct keyword research and define audiences and advanced targeting segments
Monitor and optimize campaigns daily to improve CPL, CPC, CTR, CPA, and ROAS
Set up and track conversions, including integrations with Google Analytics and CRM systems
Prepare clear reports and performance analyses for clients and internal teams
Participate in alignment meetings and results presentations
Conduct A/B tests and propose continuous improvements to processes and campaigns
Track trends, developments, and updates across media platforms
Collaborate with the content, design, and sales teams to maximize results

Requirements

What you’ll need

Currently pursuing a degree in Marketing, Advertising, Business Administration, or a related field (a completed degree is a plus)
Google Ads and Google Analytics certifications (preferred)
Knowledge of marketing automation and CRM platforms (RD Station, HubSpot, Kenlo)
Advanced proficiency in Excel and Google Sheets
Experience managing Google Ads campaigns (required)
Experience in the real estate market (a plus)

Benefits

Comp & perks

Cost-of-living allowance