GAM - Consultoria em RH

Performance Marketing

• Plan, set up, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing)
• Conduct keyword research and define audiences and advanced targeting segments
• Monitor and optimize campaigns daily to improve CPL, CPC, CTR, CPA, and ROAS
• Set up and track conversions, including integrations with Google Analytics and CRM systems
• Prepare clear reports and performance analyses for clients and internal teams
• Participate in alignment meetings and results presentations
• Conduct A/B tests and propose continuous improvements to processes and campaigns
• Track trends, developments, and updates across media platforms
• Collaborate with the content, design, and sales teams to maximize results

Paid Media Analyst – Google, Meta Ads