Director of User Acquisition

Game Taco

. Develop and execute a comprehensive user acquisition strategy focused on acquiring depositing players and delivering sustainable revenue growth.

Posted 9/16/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in user acquisition strategies, managing significant paid media budgets, and optimizing campaigns across various digital platforms. Strong leadership and communication skills are essential for managing teams and stakeholders while driving sustainable revenue growth.

Highest-signal resume keywords

User Acquisition StrategyPaid Media Budget ManagementCampaign OptimizationMobile Attribution ExpertiseLeadership and Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User AcquisitionPerformance MarketingGrowth MarketingCampaign ManagementData AnalysisBidding StrategiesAttributionOptimizationCPA ManagementROAS Management

Soft Skills

LeadershipCommunicationStakeholder ManagementDecision Making

Tools & Technologies

MetaProgrammaticDSPsMobile Ad NetworksASOSKAdNetworkAppsFlyer

Industry Keywords

Real Money GamingMobile GamingFintechSubscription-App

About the role

Key responsibilities & impact

Develop and execute a comprehensive user acquisition strategy focused on acquiring depositing players and delivering sustainable revenue growth.
Own media planning, forecasting, and budget allocation across paid social, programmatic, DSPs, mobile ad networks, paid search, affiliates, creators, and emerging channels.
Partner with Analytics to establish channel-specific targets.
Build, launch, manage, and optimize campaigns across Meta, TikTok, programmatic, DSPs, and mobile ad networks.
Make investment decisions based on CPA, ROAS, LTV, and payback period.
Manage agencies, partners, and technology vendors and hold them accountable for execution quality and business results.
Identify, test, and scale new acquisition channels, platforms, audiences, and partnerships.
Present investment recommendations to executive leadership and partner with Creative, Analytics, Product, CRM, and Finance.

Requirements

What you’ll need

7+ years in user acquisition, performance marketing, or growth marketing.
Proven track record managing significant paid media budgets against CPA, ROAS, LTV, and payback targets.
Hands on expertise across Meta, programmatic, DSPs, mobile ad networks, and ASO including audience setup, bidding, attribution, and optimization.
Strong grasp of mobile attribution (SKAdNetwork, MMPs like AppsFlyer) and privacy-related measurement limits.
Strong leadership and communication skills; ability to manage people, agencies, and stakeholders, and turn data into clear decisions.
Experience in real money gaming, mobile gaming, fintech, or subscription-app is preferred.

Benefits

Comp & perks

Exciting, creative, and fun industry where you can make a measurable impact.
Collaborative and inclusive work environment.
Comprehensive subsidized medical, dental, and vision coverage with paid parental leave options.
5% company 401(k) match with immediate vesting.
Generous time off and flexible hours to support work-life balance.