Game Taco

Growth Marketing

• Develop and execute a comprehensive user acquisition strategy focused on acquiring depositing players and delivering sustainable revenue growth.
• Own media planning, forecasting, and budget allocation across paid social, programmatic, DSPs, mobile ad networks, paid search, affiliates, creators, and emerging channels.
• Partner with Analytics to establish channel-specific targets.
• Build, launch, manage, and optimize campaigns across Meta, TikTok, programmatic, DSPs, and mobile ad networks.
• Make investment decisions based on CPA, ROAS, LTV, and payback period.
• Manage agencies, partners, and technology vendors and hold them accountable for execution quality and business results.
• Identify, test, and scale new acquisition channels, platforms, audiences, and partnerships.
• Present investment recommendations to executive leadership and partner with Creative, Analytics, Product, CRM, and Finance.

Director of User Acquisition