Digital Marketing Manager

Gantri

. Run Gantri's digital marketing engine across paid social, paid search, email, SMS, affiliate, and on-site conversion .

Posted 10/16/2026full-timeSan Francisco • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies for DTC brands, with a strong focus on attribution modeling, performance reporting, and managing agency relationships. Proficient in analyzing metrics and optimizing campaigns across various channels to drive revenue growth.

Highest-signal resume keywords

Digital Marketing StrategyAttribution Model DevelopmentPerformance ReportingAgency Relationship ManagementQuantitative Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Attribution ModelsCohort AnalysisLTV/CAC ModelsSpend ForecastingSQLGoogle AdsMeta AdsGA4KlaviyoAnalytics Platforms

Soft Skills

Organizational SkillsWritten CommunicationCreative Evaluation

Tools & Technologies

BI ToolsLookerMetabaseModeNorthbeamTriple WhaleRockerbox

Industry Keywords

DTC MarketingEcommercePerformance MetricsBrand EvaluationOn-Demand Fulfillment

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Run Gantri's digital marketing engine across paid social, paid search, email, SMS, affiliate, and on-site conversion
Build and own cross-channel performance reporting using multi-touch attribution
Design the attribution model, maintain its data pipeline, reconcile platform-reported and modeled numbers, and produce weekly and monthly leadership views
Plan, budget, and forecast DTC marketing spend across channels
Set and track targets for CAC, ROAS, MER, contribution margin, and new-customer revenue
Manage the paid media agency relationship, including briefs, budgets, creative requests, testing roadmaps, and performance reviews
Manage the email and SMS agency relationship, including campaign calendar, flows, segmentation, list growth, and deliverability
Run the campaign calendar around product launches, designer collaborations, promotions, and seasonal moments
Partner with the creative team to brief and evaluate advertising and email creative
Run structured testing programs for audiences, creative, offers, and landing pages
Monitor on-site funnel metrics and work with ecommerce and product teams on fixes
Maintain tracking including pixels, UTMs, server-side events, and analytics data integrity
Report to the Head of Brand

Requirements

What you’ll need

5+ years in digital marketing or growth for a DTC brand, with a proven record of growing DTC revenue
Experience in a design-led brand in home, lifestyle, beauty, fashion, or an adjacent category
Exceptional quantitative skills
Experience building and maintaining attribution models, cohort analyses, LTV/CAC models, and spend forecasts in spreadsheets or BI tools
Understanding of platform-reported attribution and triangulation with incrementality testing, MMM, or post-purchase surveys
Deep hands-on knowledge of Klaviyo or equivalent, Meta Ads, Google Ads, GA4, and at least one attribution or analytics platform such as Northbeam, Triple Whale, or Rockerbox
Highly organized; experience with calendars, trackers, documented processes, and written briefs
Experience managing external agencies and holding them accountable to performance targets
Good eye for brand and ability to evaluate creative
Clear, concise written communication
Experience with SQL or a BI tool, such as Looker, Metabase, or Mode, preferred
Exposure to B2B or trade marketing alongside DTC preferred
Experience at a company with on-demand or made-to-order fulfillment preferred

Benefits

Comp & perks

Competitive salary and equity options
Comprehensive health, dental, and vision coverage
Paid time off and flexible vacation policy
401(k) retirement plan with company match
Professional development opportunities and learning stipend
Collaborative, creative, and sustainability-focused work environment
Access to Gantri-designed products and innovation initiative