Head of Creative Marketing

Gap Inc.

. Report to the Chief Marketing Officer and serve as a key member of the Banana Republic Marketing Leadership Team .

Posted 10/22/2026full-timeSan Francisco • California • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creative direction, brand strategy, and team leadership within the apparel and lifestyle sectors. Proven ability to drive brand evolution through emotionally resonant creative work and effective collaboration across diverse teams and external agencies.

Highest-signal resume keywords

Creative DirectionBrand StrategyTeam LeadershipOmnichannel MarketingAdobe Creative Suite

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative VisionArt DirectionDesignPhotographyDigital Best PracticesStorytellingPresentation Skills

Soft Skills

Interpersonal SkillsMentoringBuilding TrustInclusivityInnovation

Tools & Technologies

Adobe Creative SuiteG-SuiteFigmaKeynote

Industry Keywords

ApparelLifestyleBrand EvolutionCultural InsightsCreative Effectiveness

About the role

Key responsibilities & impact

Report to the Chief Marketing Officer and serve as a key member of the Banana Republic Marketing Leadership Team
Oversee the internal creative organization, including creative directors, associate creative directors, designers, editorial and copywriters
Lead the end-to-end creative vision for Banana Republic and Banana Republic Factory
Oversee art direction, copy, design, and experiential creative
Partner across Marketing, Product, Visual Merchandising, design, merchandising, brand strategy teams, and external agencies
Drive cultural relevance and sharpen brand codes across every touchpoint
Lead and evolve creative strategy connecting authentically with customers
Champion creative concepts across retail, digital, social, packaging, and experiential channels
Maintain Banana Republic’s brand voice, consistency, and emotional resonance
Lead creative vision for brand events and experiences
Use consumer and cultural insights to inform creative decisions
Define and execute holistic creative vision aligned with long-term vision and marketing strategy
Build a high-performance culture emphasizing inclusivity, innovation, and accountability
Identify and collaborate with external agencies on integrated campaigns
Build, inspire, mentor, empower, and develop a diverse creative organization
Attract and retain exceptional creative talent
Partner with creative operations and production teams to implement efficient processes
Explore emerging trends, cultural insights, and new formats
Measure and assess creative effectiveness and optimize output
Champion creative consistency across retail, digital, social, packaging, and events

Requirements

What you’ll need

12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments
Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat
Experience developing and mentoring diverse, high-performing creative teams
Strong ability to build trust and alignment across internal partners and external agencies
Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing
Exceptional storytelling, presentation, and interpersonal skills
Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools
Ability to thrive in ambiguity, challenge convention, and continuously evolve approach