Senior Manager – Channel Activation, Affiliates

Gap Inc.

. Lead implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc.

Posted 9/23/2026full-timeSan Francisco • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in affiliate marketing strategy and execution, with a strong focus on performance optimization and cross-functional collaboration. Proven ability to lead teams, manage relationships with affiliate partners, and drive strategic initiatives in a complex organizational environment.

Highest-signal resume keywords

Affiliate Marketing ExperienceMarketing LeadershipPerformance Data AnalysisCollaborative LeadershipStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Affiliate Campaign PlanningPerformance-Driven MarketingKPI EvaluationData AnalysisMedia Strategy Alignment

Soft Skills

Team BuildingCommunicationCollaborationEntrepreneurial SpiritAdaptability

Tools & Technologies

Affiliate Marketing TechnologiesMedia ChannelsCreative Optimization Tools

Industry Keywords

Affiliate Program ManagementBrand AwarenessPerformance MetricsMarketing Best PracticesMatrixed Organization

About the role

Key responsibilities & impact

Lead implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc. brands
Govern day-to-day management of team goals, prioritization, and escalation
Evaluate performance against standardized KPIs and defined metrics
Identify and communicate opportunities in affiliate program activity across Gap Inc.’s brands
Monitor affiliate trends and recommend strategic shifts
Analyze performance data to generate actionable insights and optimize affiliate programs
Collaborate with Channel Planners to align media strategy and increase brand awareness
Maintain relationships with affiliate media agency partners
Partner with Creative and Brand teams to optimize creative for media channels

Requirements

What you’ll need

6–9 years of affiliate marketing experience
Skilled marketing leadership experience
Strong history of collaborative leadership, team building, and managing individual contributors
Experience planning and executing affiliate campaigns while scaling performance-driven marketing channels
Strong knowledge of affiliate channels, technologies, best practices, and trends
Experience in a highly complex, matrixed organization
Proven ability to work cross-functionally to drive change
Highly communicative and collaborative
Entrepreneurial spirit and ability to work through ambiguity
Ability to continuously improve ways of working and apply strategic thinking

Benefits

Comp & perks

Full-time employment