Senior Manager, GenAI Media – Creative Innovation

Gap Inc.

. Own generative media and creative innovation for Gap Inc.

Posted 10/23/2026full-timeSan Francisco • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in generative media strategy and creative innovation, with a strong focus on AI-generated imagery and video. Proven ability to lead cross-functional teams, maintain vendor partnerships, and communicate effectively with diverse audiences.

Highest-signal resume keywords

Generative AI ExpertiseCreative Technology LeadershipProduct Design KnowledgeGenerative Media ToolingExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Generative Media StrategyProduct DesignContent ProductionGenerative AI ApplicationModel SelectionPromptingFine-TuningQuality StandardsRisk ManagementCreative Workflow Redesign

Soft Skills

Teaching AbilityNavigating AmbiguityVisual CommunicationWritten Communication

Tools & Technologies

Generative Image ToolingGenerative Video ToolingVendor Management Tools

Industry Keywords

Creative InnovationBrand IntegrityCustomer ExperienceEmerging TechnologyProduction Viability

About the role

Key responsibilities & impact

Own generative media and creative innovation for Gap Inc.
Set the enterprise position on AI-generated and AI-assisted imagery and video
Govern and scale generative media creation across design, marketing, communications and all portfolio brands
Lead the innovation agenda for creative work across the organization
Carry the creative future for Gap Labs by exploring future creative work, brand expression and customer experience
Run experiments, build demonstrations and bring relevant industry developments into the company
Develop the generative media strategy
Maintain existing tooling and vendor partnerships and keep capabilities current
Assess production readiness and enforce partner commitments
Set governance and quality standards for generative media
Work with creative, brand, marketing and external partner teams
Translate emerging capabilities into adoptable practices
Build and test generative media work hands-on
Evaluate brand integrity, likeness, rights, provenance, quality, speed and cost
Communicate strategy and findings to creative, technical and executive audiences
Teach the organization how to apply generative media capabilities

Requirements

What you’ll need

6+ years in product design, creative technology, content production or digital media
At least 2 years focused on generative AI applied to image and video
Fluency in the generative media landscape, including current production viability of models and tools
Background in product design and understanding of product development from concept through customer-facing assets
Deep hands-on fluency with generative image and video tooling, including model selection, prompting, fine-tuning and evaluation
Working knowledge of product design and development, and creative workflow redesign across asset creation, retouching and production
Experience maintaining tooling and vendor partnerships
Knowledge of quality, brand integrity and risk standards for generated content, including rights and likeness
Exceptional written and visual communication for creative, technical and executive audiences
Ability to teach and explain emerging technology and its applications
Ability to navigate ambiguity and drive programs forward