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Gartner

Director, Recruiting Programs – Recruitment Marketing

Gartner

. Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP) .

Posted 10/14/2026full-timeUnited StatesLead💰 $120,000 - $167,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing global employer branding and recruitment marketing strategies, leveraging digital marketing channels and performance analytics to optimize candidate acquisition and engagement. Proven ability to lead cross-functional teams and manage vendor relationships while ensuring data integrity and campaign effectiveness.

Highest-signal resume keywords
Employer Branding StrategyRecruitment Marketing CampaignsDigital Marketing ChannelsPerformance AnalyticsVendor Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Recruitment MarketingPerformance MarketingSEO/SEMContent StrategyData AnalysisCampaign ExecutionJob Board ManagementConversion Rate OptimizationBrand DevelopmentCandidate Acquisition
Soft Skills
Strategic ThinkingLeadershipCollaborationCommunicationExecution Capabilities
Tools & Technologies
ATSCRM PlatformsMarketing Analytics ToolsSocial Media PlatformsEmail Campaign Tools
Industry Keywords
Employer Value PropositionTalent Community EngagementIntegrated Content CalendarHiring Event StrategyMarket Intelligence

About the role

Key responsibilities & impact
  • Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP)
  • Oversee end-to-end brand development and campaign execution across digital platforms
  • Build and manage content strategy across LinkedIn, social channels, and campaign touchpoints
  • Maintain an integrated content and campaign calendar
  • Lead recruitment awards strategy and external brand positioning
  • Own and scale top-of-funnel candidate acquisition across paid, organic, and partnership channels
  • Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising
  • Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization
  • Own in-person and virtual hiring event strategy
  • Standardize job posting templates for brand consistency, search, and conversion
  • Oversee company profiles on platforms such as Indeed and Glassdoor
  • Own career site strategy, including content optimization and user experience improvements
  • Lead talent community engagement strategy, including email campaigns and nurture journeys
  • Develop scalable recruitment marketing toolkits, templates, messaging frameworks, and localized assets
  • Own full-funnel performance analytics, pipeline health, conversion rates, and ROI
  • Define and enforce tracking, attribution, and reporting standards
  • Ensure ATS data integrity for source tracking and campaign attribution
  • Forecast budget needs based on hiring plans, historical performance, and market trends
  • Continuously optimize campaigns using data, insights, and market intelligence
  • Partner with Marketing, Communications, HR, HR Tech, and Inclusion teams
  • Collaborate with field recruiting teams on localized hiring initiatives
  • Manage external vendors and recruitment marketing partners
  • Lead a recruitment marketing and employer branding team

Requirements

What you’ll need
  • 8–12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields
  • Proven experience leading global or multi-market employer brand and recruitment marketing strategies
  • Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms
  • Hands-on experience with ATS, CRM platforms, and marketing analytics tools
  • Demonstrated ability to translate data into actionable insights and business impact
  • Experience managing vendors and cross-functional stakeholders
  • Proven leadership experience, with strong strategic thinking and execution capabilities

Benefits

Comp & perks
  • Hybrid work environment with flexibility to work virtually when productive
  • Annual bonus plan based on company and individual performance, or role-based, uncapped sales incentive plan
  • Generous PTO
  • 401(k) match up to $7,200 per year
  • Opportunity to purchase company stock at a discount
  • Market-leading benefit programs
  • Reasonable accommodations for qualified individuals with disabilities