Senior Conferences Marketing Specialist

Gartner

. Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns .

Posted 10/17/2026full-timeUnited StatesSenior💰 $64,000 - $87,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating and executing marketing campaigns, utilizing data-driven insights to optimize performance and drive revenue. Proficient in project management and collaboration with diverse stakeholders to ensure successful campaign delivery.

Highest-signal resume keywords

Digital Marketing ExperienceProject Management SkillsCampaign Creation and ExecutionData Analysis and OptimizationEmail Marketing Automation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Campaign CreationLead ManagementPipeline ConversionData-Driven AnalysisWeb Content CreationContent ManagementKPI AnalysisAudience AcquisitionRevenue GenerationCampaign Optimization

Soft Skills

Interpersonal SkillsCollaborative SkillsCommunication SkillsTime ManagementDetail-Oriented

Tools & Technologies

Google AnalyticsEloquaAdobe Experience ManagerMarketing Automation ToolsAnalytical Tools

Industry Keywords

Conference MarketingAudience RetentionStakeholder ManagementCampaign DevelopmentCustomer Insights

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns
Drive audience acquisition revenue and retention
Define, execute, and manage targeted campaigns for one or more conferences
Manage projects involving internal and external stakeholders and partners across conference marketing and related COEs
Oversee concept design, campaign development, and campaign execution on time and with exceptional quality
Use analytical tools to identify the best channel mix and optimize campaign-spend ROI
Review customer insights and conference wrap-ups to understand attendee behavior and patterns
Define and execute client-facing associate content strategy
Help associates understand conference value, aligned roles, key messages, marketing milestones, and available selling tools
Review, analyze, and communicate weekly KPI results
Inform campaign optimization and update stakeholders
Work closely with conference marketing, conference program management, digital, and other stakeholders

Requirements

What you’ll need

Minimum of 3+ years’ experience in outbound / digital marketing
Direct responsibility for delivering revenue through marketing and sales channels
Exceptional project management skills
Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
Data-driven and analytical
Experience with Google Analytics a plus
Great interpersonal, collaborative and communication skills
Email marketing and marketing automation experience such as Eloqua or similar
Experience with fundamental principles of design
Web content creation and content management skills
Experience with Adobe Experience Manager a plus
Ability to understand data and analysis and use it to calibrate campaigns and create better content/copy
Some travel required
Process-driven, methodical, organized, and detail-oriented
Ability to work autonomously with a high degree of self-reliance
Team player with good time management skills

Benefits

Comp & perks

Annual bonus plan based on company and individual performance, or role-based, uncapped sales incentive plan
Generous PTO
401k match up to $7,200 per year
Opportunity to purchase company stock at a discount
Hybrid work environment with flexible virtual and in-person collaboration
World-class benefits
Highly competitive compensation
Disproportionate rewards for top performers