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Gartner

Senior Marketing Specialist

Gartner

. Support Marketing Director in executing integrated marketing strategies and campaigns to drive revenue growth .

Posted 9/15/2026full-timeArlington • Connecticut • United StatesSenior💰 $64,000 - $87,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in executing integrated marketing strategies and demand generation programs, with a strong focus on data analytics and performance tracking. Proficient in collaborating across teams to develop impactful marketing content and messaging.

Highest-signal resume keywords
Integrated Marketing ExecutionDemand Generation ProgramsData Analytics ProficiencyCRM (Salesforce) ExperienceAdvanced Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Marketing StrategyCampaign ManagementContent MarketingData AnalysisExcel (Formulas, Pivot Tables)PowerPoint SkillsKPI MonitoringLead GenerationProject Management
Soft Skills
Attention to DetailProblem-SolvingCollaborationAdaptabilityStakeholder Management
Tools & Technologies
SalesforcePower BIGoogle AnalyticsChat GPTNotebook LMCopilot
Industry Keywords
B2B MarketingRevenue GrowthCampaign EffectivenessExecutive EngagementMarketing Performance Metrics

About the role

Key responsibilities & impact
  • Support Marketing Director in executing integrated marketing strategies and campaigns to drive revenue growth
  • Coordinate and implement multi-channel marketing campaigns and content marketing programs to generate leads and support sales efforts
  • Work with centralized centers of excellence to ensure smooth execution of assigned marketing activities
  • Gather and organize input from Product, Research, and Sales teams to inform campaign messaging and tactics
  • Collaborate with marketing team members to develop and distribute campaign content
  • Strategize clear, concise marketing messages and content across channels and formats
  • Work with colleagues across business lines and regions to share marketing ideas and support integrated activities
  • Track and report marketing performance using established metrics and analytics
  • Share findings and suggest improvements to enhance campaign impact
  • Support demand generation activities by communicating key messages and campaign details to the Sales organization
  • Build working relationships with Sales teams and regional leaders
  • Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness

Requirements

What you’ll need
  • Bachelor’s degree in marketing, business, or a related field
  • 3–5 years of relevant marketing experience, preferably in a B2B or large/global company environment
  • Hands-on experience supporting and executing integrated marketing or demand generation programs
  • Experience engaging executive-level audiences is a plus
  • High attention to detail and strong problem-solving skills with consistent follow-through
  • Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders
  • Ability to adapt and work effectively in a fast-paced, dynamic, and collaborative environment
  • Proficiency with CRM (Salesforce), email management systems, data analytics platforms (Power BI, Google Analytics), and AI tools (Chat GPT, Notebook LM, Copilot)
  • Intermediate to advanced Excel skills (formulas, pivot tables)
  • Strong PowerPoint capabilities
  • Excellent English written and verbal communication skills
  • Strong analytical skills and a data-driven mindset; able to interpret and present marketing data

Benefits

Comp & perks
  • Hybrid work environment with flexibility to work virtually when productive and meet colleagues in person
  • Generous PTO
  • 401k match up to $7,200 per year
  • Opportunity to purchase company stock at a discount
  • Annual bonus plan based on company and individual performance, or role-based uncapped sales incentive plan
  • World-class benefits
  • Competitive compensation
  • Professional growth opportunities
  • Reasonable accommodations for qualified individuals with disabilities