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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise CRM strategy and technical leadership, with a focus on developing innovative CRM frameworks and solutions that enhance client relationships and drive revenue. Proficient in leveraging AI and data architecture to optimize CRM maturity and deliver measurable results.
Highest-signal resume keywords
Enterprise CRM StrategyTechnical LeadershipCRM Platform ProficiencyAI Application in CRMBilingual in Spanish and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM StrategyData ArchitecturePredictive ModelsNext Best Action (NBA)Content AutomationLifecycle ManagementSegmentationRetention StrategiesChurn ManagementMartech Architecture
Soft Skills
Client EngagementProposal DevelopmentTeam DevelopmentCross-Sell IdentificationPublic Speaking
Tools & Technologies
CRM PlatformsMarketing Automation PlatformsCustomer Data Platforms (CDPs)
Certifications & Qualifications
CRM CertificationMarketing Automation CertificationCDP Specialization
Industry Keywords
TelecommunicationsRetailFinancial ServicesConsultingAgency Environment
About the role
Key responsibilities & impact- Serve as Gauge’s primary technical and CRM offering authority
- Increase clients’ CRM maturity
- Ensure the team’s technical quality
- Drive the evolution of Gauge’s CRM offering in the market
- Diagnose account-level CRM maturity using Gauge’s proprietary frameworks and design the evolution roadmap
- Design end-to-end solutions covering relationship strategy, lifecycle, segmentation, retention and churn, Next Best Action (NBA), CLV, and martech architecture
- Work with the client’s CRM and data stakeholders, together with Delivery, to guide solutions and identify cross-sell opportunities
- Support pre-sales in developing strategic proposals, translating CRM into revenue, retention, and LTV
- Review key deliverables and ensure Gauge’s quality standards
- Develop technical leaders through recurring forums and align the team technically
- Develop CRM frameworks, playbooks, and accelerators, with and without AI
- Turn projects into case studies and create new services based on market demands
- Strengthen Gauge’s CRM reputation through research, content, awards, and speaking engagements
Requirements
What you’ll need- Strong experience in enterprise CRM strategy, preferably in consulting or an agency environment
- Proficiency in at least one leading CRM or marketing automation platform, plus familiarity with CDPs and data architecture for CRM
- Track record of providing technical leadership to CRM teams
- Experience developing proposals and engaging with client C-level executives
- Advanced Spanish and English
- Certifications or specializations in CRM, marketing automation, or CDP platforms (a plus)
- Experience applying AI to CRM, including predictive models, NBA, and content automation (a plus)
- Experience in telecommunications, retail, or financial services (a plus)
- Track record of producing content, speaking at events, or developing award-winning case studies (a plus)
Benefits
Comp & perks- Meal Voucher/Food Voucher
- Medical insurance
- Dental insurance
- Day off
- Gympass/TotalPass
- Childcare assistance
- Pet insurance
- Fuel allowance
- Home office allowance
- Educational reimbursement
- Free online health platform
- E-learning through Stefanini Academy, with a variety of courses
- Mentoring through a dedicated mentoring platform—an opportunity to meet people, develop skills, and share experiences
- Discounts at institutions offering undergraduate and graduate programs, language courses, and other training
- Benefits and discounts at leading establishments