Gauge

Software Engineer

• Gather needs from clients and consulting teams and translate them into technical requirements and solutions.
• Develop and maintain data pipelines and integrations across marketing platforms, CRM systems, digital channels, and analytics environments.
• Perform data extraction, transformation, modeling, and validation for analyses, metrics, and dashboards.
• Support the definition of data models, KPIs, and business rules for different projects.
• Monitor data quality, consistency, and availability; investigate failures and implement improvements.
• Create technical and functional documentation, recording data sources, transformations, rules, and dependencies.
• Collaborate with marketing, analytics, engineering, and business professionals throughout projects.
• Support estimation, testing, deployment, and ongoing monitoring of delivered solutions.
• Share best practices and contribute to reusable components, standards, and processes across projects.
• Participate daily in meetings, alignment sessions, and presentations in Spanish with clients and teams from Spanish-speaking countries.

Martech Engineering & Analytics Consultant

Customer Success Manager

• Develop and implement CRM strategies to optimize and improve conversion at different stages of the customer lifecycle.
• Support the development and execution of CRM journeys and campaigns, ensuring the proper implementation of defined strategies.
• Conduct tests and experiments to validate hypotheses and optimize campaigns.
• Measure and analyze CRM campaign results, generating insights for continuous improvement.
• Collaborate with internal teams, including data, martech, and UX, to ensure the integration and effectiveness of CRM initiatives.
• Identify new growth and optimization opportunities throughout the customer lifecycle.
• Provide guidance and support to the assigned team, ensuring the efficient execution of CRM operations.

Senior CRM Analyst

• Serve as Gauge’s primary technical and CRM offering authority
• Increase clients’ CRM maturity
• Ensure the team’s technical quality
• Drive the evolution of Gauge’s CRM offering in the market
• Diagnose account-level CRM maturity using Gauge’s proprietary frameworks and design the evolution roadmap
• Design end-to-end solutions covering relationship strategy, lifecycle, segmentation, retention and churn, Next Best Action (NBA), CLV, and martech architecture
• Work with the client’s CRM and data stakeholders, together with Delivery, to guide solutions and identify cross-sell opportunities
• Support pre-sales in developing strategic proposals, translating CRM into revenue, retention, and LTV
• Review key deliverables and ensure Gauge’s quality standards
• Develop technical leaders through recurring forums and align the team technically
• Develop CRM frameworks, playbooks, and accelerators, with and without AI
• Turn projects into case studies and create new services based on market demands
• Strengthen Gauge’s CRM reputation through research, content, awards, and speaking engagements

Executive CRM Manager

Pre-sales Engineer

• Take sole ownership of strategic proposals and Big Deals from start to finish
• Coordinate inputs from multiple disciplines under a single cohesive narrative
• Test and help validate the cross-disciplinary, cross-regional model
• Lead complex proposals end to end, bringing together Growth, CRM, Data, Technology, Design, Salesforce, and Creative according to each deal’s requirements
• Engage supporting technical specialists and, for Big Deals, principals, at the right time
• Orchestrate stakeholders without necessarily executing every activity
• Support the commercial qualification of opportunities before and during the engagement
• Maintain a pace of four projects per month, balancing depth and capacity
• Generate operational insights to calibrate proposal sizing

Martech Engineering & Analytics Consultant

Senior CRM Analyst

Executive CRM Manager

Pre-Sales Technical Consultant