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Gauge

Senior CRM Analyst

Gauge

. Develop and implement CRM strategies to optimize and improve conversion at different stages of the customer lifecycle.

Posted 9/26/2026full-timeRemote • BrazilSeniorWebsite

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Develop and implement CRM strategies to optimize and improve conversion at different stages of the customer lifecycle.
  • Support the development and execution of CRM journeys and campaigns, ensuring the proper implementation of defined strategies.
  • Conduct tests and experiments to validate hypotheses and optimize campaigns.
  • Measure and analyze CRM campaign results, generating insights for continuous improvement.
  • Collaborate with internal teams, including data, martech, and UX, to ensure the integration and effectiveness of CRM initiatives.
  • Identify new growth and optimization opportunities throughout the customer lifecycle.
  • Provide guidance and support to the assigned team, ensuring the efficient execution of CRM operations.

Requirements

What you’ll need
  • At least 5 years of hands-on CRM experience.
  • Knowledge of Salesforce.
  • Proven experience in projects focused on customer lifecycle optimization.
  • Strong knowledge of CRM operations.
  • Analytical skills and the ability to work with data to generate actionable insights.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Previous experience with Salesforce Marketing Cloud.
  • Certifications in CRM or digital marketing tools are a plus.
  • Experience in agency or consulting environments is a plus.
  • Knowledge of the Insider platform is a plus.

Benefits

Comp & perks
  • Meal voucher/Food allowance
  • Medical insurance
  • Dental insurance
  • Day off
  • Gympass/TotalPass
  • Childcare assistance
  • Pet assistance
  • Fuel allowance
  • Home office allowance
  • Education reimbursement
  • Free online health platform
  • E-learning – Stefanini Academy with a variety of courses
  • Mentoring – Mentorship platform
  • Discounts at institutions offering undergraduate, graduate, language, and professional development courses
  • Benefits and discounts at leading establishments