Customer Marketing Manager

GC AI

. Build and run GC AI’s customer advocacy program, from recruiting advocates to recognizing them and developing a customer advisory board .

Posted 11/5/2026full-timeSan Mateo • California • United StatesMid-LevelSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling customer advocacy and referral programs, leveraging AI to enhance workflows and customer engagement. Strong program management skills across Sales, Customer Success, and legal communications are essential.

Highest-signal resume keywords

Customer Advocacy Program ManagementReferral Program DevelopmentHubSpot ProficiencyAI Workflow OptimizationB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program ManagementCustomer MarketingReferral Program DesignAttribution AnalysisDashboard CreationIncentive DesignCompliance Management

Soft Skills

CollaborationCommunicationCustomer Engagement

Tools & Technologies

HubSpotAdvocacy ToolsReferral ToolsReview Platforms

Industry Keywords

B2BAISaaSLegal MarketingCustomer Advisory Boards

About the role

Key responsibilities & impact

Build and run GC AI’s customer advocacy program, from recruiting advocates to recognizing them and developing a customer advisory board
Design, launch, and scale the first customer referral program from scratch
Scale case studies and podcast customer interviews across segments, industries, and use cases
Experiment with customer clips, side-by-side workflows, live teardowns, and other formats
Turn customer stories into clips, quotes, social posts, and sales snippets
Identify, recruit, and prepare customers for analyst briefings, PR, podcasts, thought leadership, and launches
Run the reference program and own GC AI’s presence on G2, Gartner Peer Insights, and other review sites
Partner with Sales, Customer Success, and Product Marketing to put customer proof in every deal
Build a searchable customer proof library
Report to the Director of Product Marketing and collaborate with Sales, Customer Success, Demand Generation, Content, Revenue Operations, and Solutions Attorneys

Requirements

What you’ll need

3–5 years in customer marketing, advocacy, or reference management at a high-growth B2B company
Track record of running advocacy or reference programs that scaled with the business
Experience building a referral, advocacy, or loyalty program from zero
Strong program management across Sales, CS, and customers' legal and communications approvers
Comfort with funnels and attribution, and ability to build dashboards
Hands-on experience with HubSpot plus advocacy, referral, or review tools
AI-native: uses AI every day and can show workflows accelerated with AI
Experience in Legal AI, or marketing to lawyers, in-house counsel, or legal ops (nice to have)
B2B AI or SaaS experience, especially at a product-led company with both self-serve and sales-led motion (nice to have)
Experience running customer advisory boards, customer awards, community programs, or customer-facing events (nice to have)
Experience with incentive design and compliance for referral or loyalty programs in regulated or professional-services audiences (nice to have)
Legally authorized to work in the United States or Canada
Willingness to work from the San Mateo office three times per week for applicable Bay Area team members

Benefits

Comp & perks

Offers equity
Medical, Dental & Vision coverage for you and your family
Life & Disability Insurance
Retirement Plan
Parental Leave
Up to $3,000/year for job-related learning & development
DoorDash credits for breakfast, lunch & dinner
15 PTO days + 5 sick days, with opportunities to accrue more
15 company holidays + 3 additional “Me Days”
$500 home office setup allowance for new hires
$50/month cell phone reimbursement
Relocation support
Up to 10% travel for team members without an office, and more for customer-facing roles
Regular coworking sessions, customer dinners, team and company offsites