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GC AI

Director of Field and Events Marketing

GC AI

. Own event- and field-sourced pipeline, rolling up to marketing's number with Demand Generation .

Posted 11/5/2026full-timeSan Mateo • California • United StatesLead💰 $190,000 - $240,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in B2B field and event marketing, with a strong focus on pipeline management, budget oversight, and team leadership. Proficient in leveraging data-driven insights to optimize event performance and drive demand generation.

Highest-signal resume keywords
B2B Field MarketingEvent Pipeline ManagementTeam LeadershipBudget ManagementHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Event ManagementDemand GenerationPipeline ReportingOperational RigorAttribution AnalysisEvent ROI MeasurementAccount-Based MarketingTarget Account StrategyPost-Event AnalysisData-Driven Decision Making
Soft Skills
LeadershipCollaborationCommunicationStrategic ThinkingProblem Solving
Tools & Technologies
HubSpotEvent DashboardsAI Tools for MarketingCRM SystemsMarketing Automation Platforms
Industry Keywords
Legal AI MarketingHigh-Growth Startup ExperienceEvent Portfolio ManagementIntegrated CampaignsVendor Management

About the role

Key responsibilities & impact
  • Own event- and field-sourced pipeline, rolling up to marketing's number with Demand Generation
  • Report weekly on meetings booked, pipeline created, and cost per qualified opportunity
  • Own the event roadmap, including GC AI Summit, sponsored conferences, executive forums, and dinners
  • Design event details including the room, guest list, conversation, and follow-up, and measure post-event activity
  • Score events on audience fit and pipeline potential, allocating budget to programs that produce meetings
  • Run major events as integrated campaigns from target-list and ICP definition through promotion, execution, follow-up, and measurement
  • Pair a field marketer with each sales leader across Strategic, Enterprise, and geographic mapping
  • Run executive dinners and roundtables anchored on target accounts with an AE owner
  • Launch the field program internationally
  • Hold events to pre-booked AE meetings and 24-hour follow-up
  • Hire and lead field marketers and event managers, agencies, and vendors
  • Work with the CMO, CRO, sales leadership, Account Executives, SDRs, Demand Generation, Revenue Operations, Product Marketing, Brand, and Customer Success

Requirements

What you’ll need
  • 10+ years in B2B field or event marketing, including 3+ years leading a team
  • A record of owning event and field pipeline, with the numbers to show it
  • Experience running a large events portfolio on a seven-figure budget
  • At home in the pipeline review, with AEs pulling you into their biggest deals
  • Operational rigor across vendors, contracts, budgets, and on-site execution
  • Hands-on with HubSpot, attribution, and event ROI dashboards
  • High-growth startup experience and comfort with frequent travel
  • Experience in legal AI or marketing to in-house legal teams (nice to have)
  • AI-native: use of AI for attendee briefings, personalized invites, and post-event analysis (nice to have)
  • Experience pairing events with account-based programs and target account tiers (nice to have)
  • Willingness to work from the San Mateo, CA office 3x/week
  • Legally authorized to work in the United States or Canada

Benefits

Comp & perks
  • Medical, Dental & Vision — Comprehensive coverage for you and your family
  • Life & Disability Insurance
  • Retirement Plan
  • Parental Leave
  • Continuous Development — Up to $3,000/year for job-related learning & development
  • In-Office Meals — DoorDash credits for breakfast, lunch & dinner
  • Paid Time Off — 15 PTO days + 5 sick days, with opportunities to accrue more
  • Company Holidays — 15 company holidays + 3 additional “Me Days”
  • Home Office Setup — $500 for new hires to build out their workspace
  • Cell Phone Reimbursement — $50/month toward your phone bill
  • Relocation Support
  • Equity