Digital Store Director – Connectivity & Power Solutions

GCG

. Own the commercial performance of GCG’s digital storefront, including online revenue, gross margin, conversion, qualified lead generation, customer adoption, retention, engagement, and site performance .

Posted 9/21/2026full-timeRemote • Pennsylvania • United StatesLead💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing digital storefronts and ecommerce platforms, focusing on revenue growth, customer engagement, and performance optimization. Proficient in data analysis, cross-functional collaboration, and leading teams to drive measurable results in a B2B ecommerce environment.

Highest-signal resume keywords

Ecommerce ManagementDigital Revenue OptimizationCross-Functional CollaborationAnalytical Problem-SolvingOptimizely B2B Commerce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MerchandisingProduct Catalog ManagementA/B TestingFunnel AnalysisCustomer Behavior AnalysisEcommerce Performance MetricsTaxonomy and Navigation OptimizationData Translation into RecommendationsCustomer Engagement StrategiesPricing Management

Soft Skills

LeadershipOrganizational SkillsCommunication SkillsInitiativeProblem-Solving

Tools & Technologies

Optimizely B2B CommerceMicrosoft ExcelEnterprise Resource Planning SystemsCustomer Relationship Management PlatformsProduct Information Management ToolsAnalytics Platforms

Industry Keywords

B2B EcommerceDigital CommerceCustomer Re-EngagementAutomated Reorder ProgramsComplex Product Catalogs

About the role

Key responsibilities & impact

Own the commercial performance of GCG’s digital storefront, including online revenue, gross margin, conversion, qualified lead generation, customer adoption, retention, engagement, and site performance
Develop and execute strategies to grow digital revenue through product assortment, merchandising, pricing, inventory visibility, and the buying experience
Optimize Buy Now and Request for Quote pathways using funnel analysis, customer behavior data, A/B testing, and experimentation
Strengthen digital lead generation through landing pages, forms, product inquiry experiences, and Contact an Expert pathways
Define, monitor, and communicate key performance indicators
Manage public and customer-specific online pricing with commercial and functional teams
Partner with Sales to increase adoption of online ordering, account management, and Request for Quote tools
Develop onboarding, retention, re-engagement, reorder, loyalty, and account-based incentive strategies
Deliver personalized digital experiences, including contract pricing, account-specific product visibility, order history, reorder tools, and product recommendations
Own the quality and commercial effectiveness of the digital product catalog
Lead digital product launches from setup through content development, pricing coordination, category placement, search visibility, and launch readiness
Improve product discovery and basket size through taxonomy, navigation, filters, search optimization, product ranking, cross-sell, and upsell strategies
Oversee storefront performance, availability, and customer-facing functionality
Serve as primary business administrator for the Optimizely B2B Commerce platform
Lead identification, prioritization, testing, and resolution of platform issues
Partner with Information Technology, developers, vendors, and stakeholders on platform stability, integrations, data quality, security, and fraud safeguards
Translate digital priorities into requirements, project plans, development tickets, testing plans, launch activities, and measurable outcomes
Build partnerships across Sales, Marketing, Procurement, Operations, Finance, Customer Service, Information Technology, product teams, and external platform partners
Communicate digital-store performance, customer trends, commercial opportunities, platform risks, and priorities to senior leaders
Lead, coach, and develop team members
Perform other duties as assigned

Requirements

What you’ll need

At least five years of progressively responsible ecommerce, digital commerce, digital merchandising, or related experience
Demonstrated experience owning or materially influencing digital revenue, conversion rates, qualified lead generation, customer engagement, or ecommerce growth
Experience managing a digital storefront or ecommerce platform, including product catalog management, pricing, merchandising, search, navigation, checkout, Request for Quote workflows, or user experience
Strong understanding of ecommerce performance metrics
Experience translating digital and transactional data into practical recommendations
Strong knowledge of product catalog structure, product attributes, taxonomy, onsite search, navigation, product-detail pages, and related ecommerce operations
Experience coordinating cross-functional work with Sales, Marketing, Operations, Procurement, Information Technology, Customer Service, or related business teams
Ability to lead people effectively while contributing directly to platform, merchandising, analytical, and operational work
Strong analytical and problem-solving skills
Excellent organizational and execution skills
Strong written and verbal communication skills
Ability to work independently, take initiative, develop practical solutions, and drive measurable results
Proficiency with Microsoft Office applications, particularly Excel
Ability to travel approximately 10%
Bachelor’s degree in Business, Marketing, Ecommerce, Analytics, or a related field, or equivalent relevant experience (preferred)
Experience in a business-to-business ecommerce environment or with technical, industrial, electrical, wire and cable, automation, connectivity, or distribution products (preferred)
Experience with Optimizely B2B Commerce or a comparable enterprise ecommerce platform (preferred)
Experience with enterprise resource planning systems, customer relationship management platforms, product information management tools, analytics platforms, and third-party ecommerce integrations (preferred)
Experience managing customer-specific pricing, contract pricing, complex product catalogs, Request for Quote workflows, or account-based digital commerce experiences (preferred)
Familiarity with experimentation, A/B testing, customer cohort analysis, digital personalization, automated reorder programs, loyalty strategies, and customer re-engagement workflows (preferred)
Experience partnering with development teams or external agencies through formal ticketing, prioritization, testing, and release-management processes (preferred)

Benefits

Comp & perks

Eligibility for annual bonus based on company and individual performance
Multiple medical plan options (CDHP and PPO)
Company-paid life and disability insurance
401(k) with company match
Supplemental critical illness, accident, and hospital indemnity plans
PTO plan with paid holidays
Paid parental leave
Paid compassionate care leave
Employee Assistance Program (EAP)
Wellness incentives
Telehealth access
Dental and vision plans
FSAs/HSAs with company contributions
Pet insurance
Legal services
ID theft protection