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Digital Analytics Leader
GE HealthCare. Own relationships with international marketing teams and assigned stakeholders .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced expertise in marketing analytics and digital analytics, with a strong technical proficiency in Power BI for dashboard design and data modeling. Capable of translating business requirements into actionable analytics strategies while effectively communicating with stakeholders across various markets.
Highest-signal resume keywords
Power BI Dashboard DesignMarketing AnalyticsSQL Data ProfilingAI Agent DevelopmentStakeholder Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Power BIDAX MeasuresPower Query TransformationsSQLData ModelingKPI DevelopmentData Accuracy AssessmentAnalytics Requirement DefinitionReport Logic AssessmentData Governance
Soft Skills
Strong Communication SkillsStakeholder ManagementProblem-SolvingCollaborationAdaptability
Tools & Technologies
Adobe AnalyticsSalesforce (SFDC)MarketoSprinklrMeltwater
Industry Keywords
HealthcareMedical TechnologyDigital AnalyticsCampaign PerformanceAttributionFunnel MetricsRegulated IndustryData GovernanceTaxonomyUTM Standards
Tech Stack
Tools & technologiesSFDCSQL
About the role
Key responsibilities & impact- Own relationships with international marketing teams and assigned stakeholders
- Run intake by capturing requests, defining use cases, requirements and KPIs, setting priorities, communicating progress, risks and decisions, managing capacity expectations, and leading adoption
- Translate business requirements into technical specifications for Power BI dashboards and data models
- Review dashboards and reports during design and testing for data accuracy, KPI calculations, usability and performance
- Track new platform capabilities and assess their impact on measurement
- Define analytics requirements for new tools or platform changes and work with IT and platform owners to integrate data into reporting environments
- Maintain consistent measurement definitions and document data sources, transformations and limitations
- Own the AI-agent roadmap and prioritized backlog
- Define agent purpose, users, workflows, knowledge sources and success measures
- Lead evaluation and continuous improvement while setting accuracy, safety, privacy and human-review requirements with IT
Requirements
What you’ll need- Advanced experience in marketing analytics, digital analytics or a comparable analytical business-partnering role
- Knowledge level comparable to a Bachelor’s degree from an accredited university or college in marketing, business, economics, statistics, information systems or a related field
- Solid technical understanding of Power BI or an equivalent BI tool, including data models, DAX measures, Power Query transformations, data refresh and dashboard design
- Ability to read and assess report logic, troubleshoot data issues, and hold informed technical discussions with developers
- Experience coordinating delivery with IT, platform owners or vendors through to release
- Fluent English
- Strong oral and written communication skills and confidence with senior stakeholders across markets and time zones
- Proven ability to turn ambiguous business questions into structured requirements and KPIs
- Hands-on experience building Power BI reports or prototypes
- Working knowledge of SQL for profiling and validating source data
- Familiarity with the Power BI service, including workspaces, deployment pipelines, row-level security and refresh scheduling
- Familiarity with marketing platforms such as Adobe Analytics, Salesforce (SFDC), Marketo, Sprinklr, Meltwater or similar
- Understanding of marketing measurement, including campaign performance, funnel metrics, attribution and digital analytics
- Experience in healthcare, medical technology or another regulated industry
- Practical experience with AI agents, copilots or large language model tools in a business setting
- Exposure to data governance such as taxonomy, campaign tagging, UTM standards and metric definitions
Benefits
Comp & perks- Relocation Assistance Provided: No