Digital Marketing Manager, Contrast Media Portfolio

GE HealthCare

. Develop and execute targeted digital marketing campaigns and programs supporting portfolio priorities, customer engagement, lead generation, and revenue growth .

Posted 10/7/2026full-timeRemote • United StatesSeniorLead💰 $108,000 - $162,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing targeted digital marketing campaigns across multiple channels, with a strong focus on analytics, campaign optimization, and compliance within regulated environments. Proficient in managing marketing technology stacks and integrating digital tools to enhance customer engagement and revenue growth.

Highest-signal resume keywords

Digital Marketing Campaign ManagementMarketing AutomationCRM ProficiencyData AnalyticsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingLead GenerationCampaign OptimizationData Privacy ComplianceMulti-Channel MarketingPerformance MeasurementContent MarketingEmail MarketingA/B TestingCustomer Journey Analysis

Soft Skills

Strong CommunicationAnalytical SkillsProblem-SolvingOrganizational SkillsNegotiation

Tools & Technologies

SalesforceMarketoAdobe Experience CloudPower BITableauHubSpotEloquaKnakAI-Enabled ToolsDigital Advertising Platforms

Industry Keywords

Pharmaceutical IndustryHealthcare MarketingRegulated Promotional EnvironmentsCustomer EngagementDigital Ecosystem Management

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Develop and execute targeted digital marketing campaigns and programs supporting portfolio priorities, customer engagement, lead generation, and revenue growth
Activate segmented and personalized outreach across paid search, retargeting, programmatic media, targeted display, email, social media, content marketing, and other digital channels
Manage and optimize the digital marketing technology stack, including CRM, marketing automation, content and asset management, analytics, digital advertising, and AI-enabled solutions
Improve system integration, data flow, governance, usability, and adoption with stakeholders
Maintain the Contrast Media Portfolio digital ecosystem across websites, social platforms, email programs, digital advertising, and other customer touchpoints
Ensure digital experiences align with portfolio strategy, brand standards, customer needs, and channel best practices
Translate business objectives into integrated digital campaign plans with Brand Management and Marketing Communications
Define and monitor campaign KPIs including traffic, engagement, conversion, lead progression, cost per conversion, and customer journey performance
Use dashboards, A/B testing, contact management, and campaign analytics to identify insights and optimize investment
Collaborate with Sales and commercial partners on lead management and demand-program alignment
Support lead capture, routing, nurturing, follow-up, and feedback processes
Ensure digital marketing activities comply with data privacy requirements, industry standards, GE HealthCare policies, and promotional review processes
Provide creative input and content guidance for campaigns, launches, and events
Partner with cross-functional teams and external agencies
Act as a resource for colleagues with less digital marketing experience
May lead small to medium-sized projects with defined risk and resource requirements

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, Data Analytics, Computer Science, or a related field
7+ years of experience in digital marketing, marketing operations, revenue marketing, marketing automation, digital customer marketing, or a related field
Experience preferably in the pharmaceutical or healthcare industry
Proven track record managing and supporting multi-channel marketing campaigns from planning through execution, measurement, and optimization
Hands-on experience with CRM, marketing automation, analytics, or related marketing technology
Strong organizational, communication, analytical, project management, and problem-solving skills
Knowledge of regulated promotional environments, digital privacy, consent, and compliant marketing practices preferred
Experience with Salesforce, Marketo, Adobe Experience Cloud, Power BI, Tableau, HubSpot, Eloqua, Knak, or comparable tools preferred
Familiarity with AI-enabled tools for personalization, campaign optimization, workflow efficiency, predictive insights, and real-time data analysis
Experience integrating digital tools and platforms
Ability to monitor, measure, and report on digital marketing performance
Exceptional project management, budgeting, prioritization, and organizational skills
Strong written and verbal communication, negotiation, influencing, and problem-solving capabilities
Ability to exercise sound judgment and propose solutions outside standard parameters
Legally authorized to work in the United States
GE HealthCare will not sponsor individuals for employment visas

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Medical, dental, and vision insurance
Paid time off
401(k) plan with employee and company contribution opportunities
Life, disability, and accident insurance
Tuition reimbursement
Professional development
Competitive compensation
Drug screen as applicable