Global Product Marketing Manager

GE HealthCare

. Build and drive launch plans for each product launch, including internal readiness, training, milestone tracking, PRD support, and NCA support .

Posted 9/21/2026full-timeRemote • United StatesMid-LevelSenior💰 $116,000 - $174,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within regulated environments, focusing on launch planning, sales enablement content development, and cross-functional collaboration. Proficient in project management, competitive analysis, and maintaining compliance with regulatory standards.

Highest-signal resume keywords

Product Marketing ExperienceSales Enablement Content DevelopmentCross-Functional CollaborationProject Management SkillsRegulatory Compliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch PlanningCompetitive AnalysisMilestone TrackingContent DevelopmentKPI TrackingClinical Evidence IntegrationMarket Access CoordinationValue MessagingObjection HandlingReturn-On-Investment Tools

Soft Skills

Excellent Communication SkillsStrong Prioritization Skills

Industry Keywords

Medical DevicesB2B MarketingRegulated EnvironmentClinical AffairsMarketing Communications

About the role

Key responsibilities & impact

Build and drive launch plans for each product launch, including internal readiness, training, milestone tracking, PRD support, and NCA support
Coordinate external launch delivery, including campaigns, press activities, and webinars, with the Director and regional marketing
Track launch milestones and flag risks to the Director before they affect go-to-market timelines
Own the portfolio marketing kit, including battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools
Keep sales-facing content current, accurate, and aligned with the Director's positioning
Run product-level competitive tracking and win/loss analysis
Feed competitive findings into portfolio strategy and flag shifts requiring commercial-team response
Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools
Ensure content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs
Build master assets for regional localization and enable in-country execution
Support regional teams with opportunity/bowler-level visibility and coordination without directly owning customer relationships
Maintain the asset library and manage content approvals with Marketing Communications according to regulatory, legal, and brand requirements
Track launch and campaign KPIs and coordinate events and key-opinion-leader logistics
Consolidate customer, competitive, and regional feedback into prioritized input for roadmap discussions with R&D and Product Management
Support the Product Marketing Director in cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch deliverables and dependencies

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Life Sciences, or Engineering
3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment
Experience building sales enablement content and supporting product launches end-to-end
Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams
Strong project management and prioritization skills
Excellent written and verbal communication skills
English fluency is required
Must be legally authorized to work in the United States
Employment visa sponsorship is not available now or in the future
Successful completion of a drug screen, as applicable
Vaccination mandates may apply for certain GE HealthCare customers

Benefits

Comp & perks

Medical, dental, and vision insurance
Paid time off
401(k) plan with employee and company contribution opportunities
Life, disability, and accident insurance
Tuition reimbursement
Professional development
Competitive compensation
Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Relocation assistance not provided