Global Product Marketing Manager

GE HealthCare

. Build and drive launch plans for each product launch, including internal readiness, training, and milestone tracking .

Posted 11/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $116,000 - $174,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within regulated environments, focusing on launch planning, sales enablement content creation, and cross-functional collaboration. Proficient in tracking KPIs and managing competitive analysis to inform portfolio strategy.

Highest-signal resume keywords

Product Marketing ExperienceSales Enablement Content DevelopmentCross-Functional CollaborationProject Management SkillsRegulated B2B Environment Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Launch PlanningMilestone TrackingCompetitive AnalysisContent DevelopmentKPI TrackingClinical Evidence CommunicationValue MessagingObjection HandlingROI Tools DevelopmentPortfolio Positioning

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationStrong Project ManagementPrioritization Skills

Tools & Technologies

Marketing Communications ToolsAsset Management Systems

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Life SciencesBachelor's Degree in EngineeringMBA

Industry Keywords

Medical DevicesRegulated EnvironmentB2B MarketingSales CoordinationMarket Access

About the role

Key responsibilities & impact

Build and drive launch plans for each product launch, including internal readiness, training, and milestone tracking
Coordinate external launch delivery, including campaigns, press activities, and webinars
Track launch milestones and flag risks to the Director
Own portfolio marketing kits, including battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools
Maintain current and accurate sales-facing content aligned with portfolio positioning
Run product-level competitive tracking and win/loss analysis
Feed competitive findings into portfolio strategy and flag competitive shifts
Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools
Ensure content reflects approved clinical and health-economic evidence
Build master assets for regional localization
Support regional teams with opportunity/bowler-level visibility and coordination without directly owning customer relationships
Maintain the asset library and manage content approvals with Marketing Communications
Track launch and campaign KPIs and coordinate events and key-opinion-leader logistics
Consolidate customer, competitive, and regional feedback for roadmap discussions with R&D and Product Management
Support cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch deliverables and dependencies
Enable regional product marketing execution

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus
3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment
Experience building sales enablement content and supporting product launches end-to-end
Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams
Strong project management and prioritization skills
Excellent written and verbal communication skills
English fluency is a must; additional language skills are a plus
Legally authorized to work in the United States
Must successfully complete a drug screen, as applicable

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI)
Medical, dental, and vision insurance
Paid time off
401(k) plan with employee and company contribution opportunities
Life, disability, and accident insurance
Tuition reimbursement
Professional development
Challenging careers
Competitive compensation