Global Product Marketing Manager

GE HealthCare

. Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking .

Posted 11/3/2026full-timeRemote • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within regulated environments, focusing on launch planning, sales enablement content development, and cross-functional collaboration. Proficient in project management, communication, and maintaining compliance with regulatory standards.

Highest-signal resume keywords

Product Marketing ExperienceSales Enablement Content DevelopmentCross-Functional CollaborationProject Management SkillsRegulatory Compliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch PlanningMilestone TrackingCompetitive AnalysisContent DevelopmentKPI TrackingClinical Evidence CommunicationMarket Access CoordinationROI Tool DevelopmentLocalization StrategySales-Facing Content Management

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationStrong Prioritization Skills

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Life SciencesBachelor's Degree in EngineeringMBA

Industry Keywords

Medical DevicesB2B EnvironmentRegulated EnvironmentClinical CoordinationRegulatory RequirementsMarket AccessSales CoordinationLaunch CampaignsCustomer Feedback ConsolidationAsset Library Management

About the role

Key responsibilities & impact

Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking
Coordinate external launch delivery, including campaigns, press activities, and webinars
Track launch milestones and flag risks to the Director
Own the portfolio marketing kit, including battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools
Maintain current and accurate sales-facing content aligned with portfolio positioning
Run competitive tracking and product-level win/loss analysis
Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools
Ensure content reflects approved clinical and health-economic evidence
Build master assets for regional localization and support regional execution
Support regional teams with opportunity/bowler-level visibility and coordination without owning customer relationships directly
Maintain the asset library and manage content approvals according to regulatory, legal, and brand requirements
Track launch and campaign KPIs and coordinate events and key-opinion-leader logistics
Consolidate customer, competitive, and regional feedback for roadmap discussions
Support cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch deliverables and dependencies

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus
3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment
Experience building sales enablement content and supporting product launches end-to-end
Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams
Strong project management and prioritization skills
Excellent written and verbal communication skills
English fluency is a must; additional language skills are a plus

Benefits

Comp & perks

Relocation Assistance Provided: No