Marketing Specialist – Region

GE HealthCare

. Own the USCAN always-on email portfolio end to end .

Posted 9/24/2026full-timeRemote • Illinois • United StatesMid-LevelSenior💰 $98,560 - $147,840 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing email marketing programs using Marketo, with a strong focus on performance reporting, compliance, and audience engagement strategies. Proficient in project management and collaboration with sales teams to enhance email effectiveness in regulated B2B environments.

Highest-signal resume keywords

Marketo Campaign ManagementEmail Performance ReportingEmail Deliverability KnowledgeWorkfront Project ManagementB2B Email Marketing Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email Program OptimizationA/B Testing DesignEmail Campaign DevelopmentData Source ManagementEmail Accessibility Standards

Soft Skills

Strong Verbal CommunicationStrong Written Communication

Tools & Technologies

MarketoWorkfrontSalesforceKnak

Certifications & Qualifications

Marketo Certification

Industry Keywords

B2B MarketingHealthcare MarketingRegulated Content EnvironmentEmail StrategySender Reputation Management

About the role

Key responsibilities & impact

Own the USCAN always-on email portfolio end to end
Build, maintain, monitor, and optimize recurring and trigger-based email programs, including recycled leads, abandoned cart, and welcome series
Build and deploy programs in Marketo, including programs, smart campaigns, triggers, smart lists, and static lists
Maintain campaign ID and child ID naming conventions for reporting and attribution
Advise sales and marketing stakeholders on cadence, audience definition, content sequencing, subject lines, and email strategy
Maintain and enforce email partnership guidelines and the pre-send checklist
Protect sender reputation and deliverability, escalating or pausing activation for compliance, consent, privacy, tracking, accessibility, unsubscribe, or spam-complaint concerns
Design and run A/B testing experiments with defined hypotheses, testing windows, and success criteria
Produce quarterly USCAN email performance reports by segment and sub-business code
Interpret performance results and identify content gaps, audience fatigue, and optimization opportunities
Deliver pre-show, in-show, and post-show email sequences for USCAN events and conferences
Deliver webinar confirmations, reminders, and thank-you emails
Maintain lead source, lead source type, campaign type, and Marketo channel taxonomy
Source and clean operational data feeds and exclude test and internal records before import
Route email assets through brand, accessibility, and compliance review
Manage intake and campaign status in Workfront
Maintain USCAN email best-practice guidance for subject lines, preheaders, copy, CTA discipline, visual hierarchy, responsive design, accessibility, and nurture versus drip campaigns

Requirements

What you’ll need

Bachelor’s degree from an accredited university or college, or a high school diploma/GED with at least six years of hands-on B2B email marketing and marketing automation experience
Demonstrated experience building and deploying campaigns directly in Marketo; platform administration experience alone does not meet this requirement
Demonstrated experience owning always-on, trigger-based, or lifecycle email programs
Demonstrated ability to report email performance against benchmarks, translate results into recommendations, and connect recommendations to commercial outcomes
Strong verbal and written communication skills
Marketo certification
Experience with Workfront or similar project management software
Working knowledge of email deliverability and sender reputation, including authentication, list hygiene, engagement-based sending, and complaint thresholds
Familiarity with email accessibility standards and mobile-first, responsive design
Experience with a template-based email build tool like Knak
Experience operating in a regulated or medically reviewed content environment, including MLR or Veeva-type approval workflows
Experience with Salesforce and lead source and campaign taxonomy governance across a Marketo–CRM integration
Experience partnering with sales development or inside sales teams on email sequences and recycled-lead programs
Comfort operating as the single named owner of a channel
Experience in healthcare, medical device, or another regulated B2B industry
Must be legally authorized to work in the United States
Employer will not sponsor employment visas

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Medical, dental, and vision insurance
Paid time off
401(k) plan with employee and company contribution opportunities
Life, disability, and accident insurance
Tuition reimbursement
Professional development
Relocation assistance is not provided