VP, Interventional Commercial Leader

GE HealthCare

. Develop and execute marketing strategies to increase performance for the International Imaging Guided Systems (IGS) business .

Posted 10/30/2026full-timeRemoteSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, managing sales teams, and driving growth in the International Imaging Guided Systems sector. Proficient in strategic selling, negotiation, and aligning marketing resources to deliver customer value propositions.

Highest-signal resume keywords

Sales Management ExperienceStrategic SellingBusiness AcumenFluent EnglishDeep Domain Knowledge in Interventional Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentChannel StrategyCommercial ExecutionSales ForecastingMarket Research and AnalysisPortfolio ManagementPricing StrategyCustomer-Specific SolutionsPerformance ManagementGrowth Strategy Development

Soft Skills

Strong Communication SkillsProblem-SolvingCollaborationTraining and DevelopmentCustomer Relationship Management

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

International Imaging Guided SystemsInterventional ProductsMarket TrendsComplianceQuality Assurance

About the role

Key responsibilities & impact

Develop and execute marketing strategies to increase performance for the International Imaging Guided Systems (IGS) business
Lead offering development, channel strategy, strategic pricing, commercial execution, and coordination across product lines, services, and solutions
Sell products, services, parts, solutions, or projects within the International Region and drive growth across P&L and regional marketing and sales teams
Gather voice of customer and provide input on product and solution definitions and requirements
Collaborate with commercial, product marketing, Global Strategic Marketing, and Marketing Communications teams
Define distribution channels, go-to-market strategy, and commercial intensity programs for the region
Own quarterly and yearly Orders/Sales forecasts, annual regional target setting, and performance against targets
Manage, select, train, and develop sales personnel across global markets
Develop equipment and services growth strategies with Product and Marketing managers
Ensure optimal sales coverage and improve regional sales team performance
Work with global product managers to support product releases and market growth
Coordinate cross-functional and cross-business teams delivering strategic business and marketing priorities
Deploy resources to meet orders, revenue, contribution margin, and base cost objectives
Identify customer needs and develop customer-specific solutions
Manage goals and annual performance appraisals for direct reports
Monitor market trends and requirements; direct market research and analysis
Lead portfolio management and evaluate new commercial concepts and technologies
Develop the Growth Playbook and Marketing Blueprint for the modality
Align marketing resources around modality priorities and deliver common messaging and a holistic customer value proposition
Provide input into pricing strategies for existing and new products
Develop modality growth strategies, secure stakeholder buy-in, drive global marketing plans, and identify new growth opportunities
Ensure compliance with GEHC quality, privacy, anti-competition, environmental health, and applicable legal policies
Maintain order and configuration quality and drive continuous process simplification

Requirements

What you’ll need

Minimum of 8 years of sales management experience including strategic selling and negotiation
Strong business acumen and experience in the product area
Bachelor’s Degree
Experience interfacing with internal team members and external customers as part of a solution-based sales process
Ability to resolve complex issues within the functional area and/or area of expertise
Strong communication skills to synthesize complex issues and communicate them into simple messages
Willingness and ability to travel within International on a regular basis
Fluent English
Deep domain knowledge in interventional products or adjacencies

Benefits

Comp & perks

Relocation Assistance Provided: Yes