Product Marketing Leader

GE Vernova

. Develop a structured view of global HVDC, FACTS, Services and ACIS markets, including applications, customer segments, regional dynamics, competitors and investment drivers .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $128,600 - $214,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and strategic planning within the HVDC and grid technologies sector, with a strong ability to translate complex technical subjects into customer value. Proven track record in market segmentation, competitive positioning, and managing customer experiences.

Highest-signal resume keywords

Product Marketing ExperienceMarket SegmentationGo-To-Market PlanningTechnical WritingCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementMarket Insight AnalysisCompetitive PositioningTechnical PublicationCustomer Forum OrganizationValue Proposition DevelopmentBrand ArchitecturePortfolio ManagementMarket Feedback GatheringCommercial Readiness Assessment

Soft Skills

Strong Writing SkillsPresentation SkillsFacilitation SkillsInfluencing SkillsCommunication Skills

Tools & Technologies

AppDashTechnical SeminarsWebinarsEngineering ForumsCustomer Engagement Platforms

Certifications & Qualifications

Relevant Qualification in EngineeringRelevant Qualification in BusinessRelevant Qualification in Marketing

Industry Keywords

HVDCFACTSHigh-Voltage EquipmentGrid TechnologiesUtility CustomersTransmission-System ApplicationsIECIEEECIGREEngineered-Systems Industry

About the role

Key responsibilities & impact

Develop a structured view of global HVDC, FACTS, Services and ACIS markets, including applications, customer segments, regional dynamics, competitors and investment drivers
Define differentiated marketing and branding positioning for the portfolio
Ensure external claims are credible, evidence-supported and aligned with approved product capability and maturity
Establish customer user groups and support technical seminars, workshops, webinars and engineering forums
Connect customer specialists with senior technical experts, Solution Owners and Product Owners
Coordinate attendance at conferences, exhibitions, customer forums and external events
Support participation in IEC, IEEE, CIGRE and other standardization committees and industry working groups
Develop and execute a publication programme covering technical papers, application guides, industry reports and reference works
Develop credible external content while protecting confidential information and intellectual property
Capture market insights to support portfolio and roadmap decisions
Define and manage customer experience during visits to GE Vernova GSI sites
Support go-to-market planning and execute product and feature launches
Identify leads, priority segments, lighthouse customers, launch requirements, technical evidence and adoption objectives
Assess product–market fit and commercial readiness
Maintain a photo library for sales enablement and external communications
Contribute to competition mapping and battle-cards
Train commercial teams to communicate technical differentiation
Establish a process for gathering market feedback from sales teams
Strengthen GE Vernova’s reputation as a trusted technology leader
Develop portfolio naming, messaging and brand architecture
Define the design and maintain up-to-date content of AppDash
Ensure consistency across presentations, brochures, websites, publications, exhibitions and customer engagements
Coordinate GE Vernova Grid Systems Integration technical books and reference works
Develop thought leadership opportunities with senior leaders and technical experts
Measure the quality, reach and commercial contribution of product-marketing and technical-engagement activities
Manage trademark registration
Report to the GSI Chief Technology Officer with a dotted line to the GSI Chief Commercial Officer

Requirements

What you’ll need

Significant experience in product marketing, strategic marketing, product management or business development within HVDC, FACTS, high-voltage equipment, grid technologies or a comparable engineered-systems industry
Understanding of utility customers, transmission-system applications and long-cycle project businesses
Ability to understand complex technical subjects and translate them into clear customer and commercial value
Experience in market segmentation, competitive positioning, value propositions and go-to-market planning
Evidence of influencing product or technology roadmaps through market insight
Experience organizing customer forums, user groups, seminars or industry working groups
Familiarity with IEC, IEEE and CIGRE
Record of technical or industry publication is advantageous
Strong writing, presentation, facilitation and cross-functional leadership skills
Relevant qualification in engineering, business, marketing or a related discipline
Willingness to travel internationally
Legally authorized to work in the United States
Successful completion of a drug screen, as applicable

Benefits

Comp & perks

Discretionary annual bonus
Medical, dental, vision, and prescription drug coverage
Health Coach from GE Vernova, a 24/7 nurse-based resource
Employee Assistance Program with 24/7 confidential assessment, counseling and referral services
GE Vernova Retirement Savings Plan
Tax-advantaged 401(k) savings opportunity with company matching contributions
Company retirement contributions
Fidelity resources and financial planning consultants
Tuition assistance
Adoption assistance
Paid parental leave
Disability benefits
Life insurance
12 paid holidays
Permissive time off
Professional development
Relocation assistance not provided