Senior Marketing Manager, Demand Generation

GE Vernova

. Own end-to-end demand generation and marketing operations for GE Vernova's Enterprise SaaS Software business .

Posted 9/22/2026full-timeRemote • United StatesSenior💰 $111,800 - $186,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and marketing operations, with a strong focus on multi-channel campaign execution and marketing technology management. Proficient in leveraging data-driven insights to optimize lead generation and pipeline growth within the Enterprise SaaS sector.

Highest-signal resume keywords

Demand GenerationMarketing OperationsMarketo AdministrationSalesforce IntegrationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationMarketing OperationsLead GenerationCampaign OptimizationData AnalysisA/B TestingLead ScoringLifecycle ManagementDatabase GrowthMarketing Technology Management

Soft Skills

CollaborationProject ManagementCross-Functional TeamworkCommunicationAdaptability

Tools & Technologies

MarketoSalesforceGoogle AnalyticsAdobe AnalyticsABM Platforms

Certifications & Qualifications

Marketo Certified Expert

Industry Keywords

Enterprise SaaSB2B MarketingCommercial SoftwareLead GenerationSales Enablement

About the role

Key responsibilities & impact

Own end-to-end demand generation and marketing operations for GE Vernova's Enterprise SaaS Software business
Develop and execute multi-channel demand generation and ABM campaigns, including content syndication, email nurtures, direct mail, referral programs, and demo programs
Drive lead generation, pipeline growth, revenue, and opportunity creation within target market segments
Partner with product marketing, content, and creative teams to develop messaging and conversion-optimized buyer-journey assets
Collaborate with Software and Controls global growth and commercial teams to operationalize campaigns and ensure enablement and communication
Own and administer the marketing technology stack, including Marketo program strategy, build, and optimization
Align Marketo with Salesforce for accurate lead flow, scoring, and routing
Manage lead scoring, routing, and lifecycle processes with sales operations
Troubleshoot synchronization issues and maintain data integrity between platforms
Build and maintain automated dashboards tracking campaign performance, funnel metrics, and marketing-sourced/influenced pipeline contribution
Partner with SCS marketing, agency, and central marketing teams on aligned campaign execution
Optimize campaigns using data-driven results, A/B testing, and performance reporting
Manage timelines, budget, and resources to deliver campaigns and measurable revenue impact
Serve as a brand ambassador for consistent messaging
Report to the Sr. Global Marketing Director and collaborate with global marketing, agency, commercial, and Controls Commercial teams

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience
7–10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment
Hands-on experience owning/administering Marketo or a similar marketing automation platform
Working knowledge of Salesforce/CRM data integration
Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes
Ability to travel domestically/internationally as needed, approximately 20%
Enterprise SaaS or commercial software industry experience strongly preferred
Marketo Certified Expert (MCE) or similar credential preferred
Experience with ABM platforms such as 6sense or Demandbase preferred
Experience with Google Analytics or Adobe Analytics preferred
Experience growing a database organically via multiple channels preferred
Strong project management and prioritization skills
Ability to work cross-functionally in a global organization
Collaborative team player able to work cross-functionally in local and remote/hybrid settings
Ability to learn new technologies, products, and systems quickly
Legally authorized to work in the United States
Successful completion of a drug screen, as applicable

Benefits

Comp & perks

Discretionary annual bonus
Medical, dental, vision, and prescription drug coverage
Health Coach from GE Vernova, a 24/7 nurse-based resource
Employee Assistance Program with 24/7 confidential assessment, counseling, and referral services
GE Vernova Retirement Savings Plan
Tax-advantaged 401(k) savings opportunity with company matching contributions
Company retirement contributions
Fidelity resources and financial planning consultants
Tuition assistance
Adoption assistance
Paid parental leave
Disability benefits
Life insurance
12 paid holidays
Permissive time off
Professional development
Relocation assistance not provided