Geeks on Site

Performance Marketing

• Manage and optimize Google Ads campaigns for service-based and home service businesses.
• Develop and implement strategies based on campaign objectives, target audiences, and available budgets.
• Monitor campaign performance and identify opportunities for optimization.
• Manage and adjust campaign budgets based on performance and business needs.
• Review campaign data and use performance insights to make informed decisions.
• Manage multiple websites and advertising campaigns simultaneously.
• Work with campaigns focused on residential and small-business services.
• Clearly communicate campaign strategies, performance, and recommendations to stakeholders.
• Stay up to date with Google Ads best practices and platform changes.
• Provide visibility into current campaigns and explain the strategy and decisions behind them.

Google Ads Specialist

SEO Marketing

• Own the organic growth roadmap across all Otte Polo Group brands
• Lead and mentor SEO specialists, content writers, and technical support
• Identify performance gaps and build corrective action plans
• Set KPIs tied to traffic, conversions, and revenue
• Conduct technical SEO audits covering site health, indexing, schema, and performance
• Review and optimize WordPress pages for on-page SEO, structure, and UX alignment
• Improve internal linking architecture
• Optimize high-intent service pages for conversions
• Implement structured data and schema markup
• Oversee backlink strategy and authority building
• Track rankings, traffic, conversion rates, and lead quality
• Identify underperforming initiatives and pivot quickly
• Align SEO with paid media and partnerships
• Present performance reports tied to revenue impact

Google Ads Specialist

SEO Manager – Growth & Performance, WordPress Focus