Senior Growth Marketing Manager – Home Services

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. Own and execute the overall marketing strategy across all Otte Polo Group brands .

Posted 10/16/2026full-timeRemote • United States, Colombia, Mexico, Argentina, Philippines, Costa RicaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies that drive revenue growth, optimize customer acquisition, and enhance brand positioning across multiple channels. Proficient in performance marketing, SEO, and data-driven decision-making to achieve measurable results.

Highest-signal resume keywords

Digital Marketing StrategyPerformance MarketingSEO OptimizationMarketing Budget ManagementCustomer Acquisition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationFunnel OptimizationCampaign AnalysisBrand PositioningMarket Expansion

Soft Skills

LeadershipCollaborationAnalytical ThinkingCommunication

Tools & Technologies

Google Analytics 4Google AdsMeta Ads ManagerGoogle Search ConsoleCRM Systems

Industry Keywords

Home ServicesCustomer AcquisitionPerformance MarketingDigital AssetsMarketing Automation

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own and execute the overall marketing strategy across all Otte Polo Group brands
Develop annual and quarterly marketing plans aligned with company revenue objectives
Lead, mentor, and develop marketing specialists, agencies, and external partners
Establish KPIs tied to lead generation, customer acquisition, conversion rates, and revenue
Identify growth opportunities across existing and new markets
Build scalable marketing processes, reporting structures, and performance accountability
Partner with executive leadership to prioritize initiatives and allocate marketing resources
Oversee and optimize SEO, PPC, paid search, social advertising, content marketing, email marketing, marketing automation, local SEO, Google Business Profile, Google Local Services Ads, call tracking, CRO, website performance, and landing page optimization
Develop lead generation and residential-services campaigns, including local search, location-specific landing pages, call-driven acquisition, and repeat-customer marketing
Optimize websites, landing pages, and digital assets for user experience and conversions
Collaborate with SEO, content, design, and technical teams
Test new marketing channels, messaging, and campaign strategies
Analyze and troubleshoot campaigns and optimize performance
Own ROMI, ROAS, qualified service calls, booked appointments, CAC, CPL, conversion rates, marketing-generated revenue, and pipeline contribution
Develop dashboards and reporting processes
Evaluate marketing spend and recommend budget adjustments
Present performance reports to executive leadership
Establish continuous testing, optimization, and data-driven decision-making
Develop brand positioning, messaging, value propositions, and campaign consistency across the portfolio
Support service launches, geographic expansion, and strategic growth initiatives
Conduct market and competitor analysis
Align sales and marketing through MQL/SQL definitions, funnel analysis, sales enablement, CRM, and marketing automation workflows

Requirements

What you’ll need

5–7+ years of progressive marketing experience, including substantial digital marketing, performance marketing, and growth strategy experience
2+ years leading marketing teams, specialists, agencies, or cross-functional marketing initiatives
Direct marketing experience with Home Services businesses such as HVAC, plumbing, pest control, appliance repair, residential technical support, electrical services, residential cleaning, or comparable in-home services
Experience marketing to U.S. consumers is strongly preferred, but relevant Home Services experience in other countries is accepted
Proven track record of developing and executing marketing strategies that generate measurable revenue growth
Demonstrated experience managing marketing budgets and optimizing investments based on ROI
Strong understanding of Performance Marketing and Paid Media
Strong understanding of SEO and Organic Growth
Ability to collaborate with U.S.-based leadership and maintain sufficient overlap with U.S. business hours
Proven understanding of how Home Services companies acquire customers through local search, paid media, calls, and booked appointments
Customer Acquisition and Funnel Optimization
Brand Positioning and Market Expansion
Experience managing marketing initiatives across multiple brands, business units, or service lines
Strong analytical capabilities and proficiency with marketing reporting and attribution tools
Experience with Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and CRM/marketing automation systems
Ability to translate marketing performance data into actionable business decisions
Excellent English communication skills, both written and verbal

Benefits

Comp & perks

Full ownership of marketing strategy and execution across multiple brands
Direct impact on revenue growth and strategic business decisions
Opportunity to influence customer acquisition and market expansion strategies
Opportunity to develop toward a Marketing Director role as the organization grows, based on performance and business needs
Opportunity to manage and optimize marketing investments across multiple channels
Access to marketing tools, analytics platforms, and specialized resources
Ability to propose and justify growth investments based on measurable business outcomes
Flexibility to test new channels and optimize resource allocation
Fully remote role
Fast-moving, execution-focused leadership team
Opportunity to collaborate with teams across multiple companies and markets
Opportunity to shape the marketing direction of a growing multi-brand organization
Exposure to executive-level strategy and business growth decisions
Ability to build and scale marketing teams and processes
Potential for expanded executive leadership responsibilities as the organization grows
Low bureaucracy
Fast decision-making
Direct communication with executive leadership
Results over micromanagement
High accountability and ownership
Reporting directly to the President