Dealer Marketing Manager

Geely Auto UK

. Manage all local marketing activities carried out by ZEEKR dealerships in the UK .

Posted 11/10/2026full-timeCoventry • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing local marketing activities for automotive dealerships, ensuring alignment with brand guidelines and objectives while executing successful advertising campaigns and events.

Highest-signal resume keywords

Dealership Marketing ExperienceEvent Planning ExpertiseProject Management SkillsNegotiation SkillsAdvertising Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ExecutionKPI MonitoringBrand ManagementDigital Content Validation

Soft Skills

Communication SkillsAdvisory SkillsLeadership Skills

Tools & Technologies

Social Media ManagementMarketing Analytics Tools

Certifications & Qualifications

Bachelor's Degree in MarketingAdvertising Certification

Industry Keywords

Automotive MarketingDealer Marketing WorkflowsBrand GuidelinesPromotional Events

About the role

Key responsibilities & impact

Manage all local marketing activities carried out by ZEEKR dealerships in the UK
Ensure dealer marketing efforts align with brand guidelines and objectives
Provide guidance and support to dealerships in executing marketing campaigns
Implement brand event concepts, including product launches, test drives, activations, and other promotional events
Monitor and report on dealers' monthly KPIs
Develop marketing materials for dealers' local areas of influence
Oversee and follow up on dealer local marketing activities
Provide marketing advisory services to dealers
Track and report on marketing activities executed by dealers
Ensure proper use of the brand image by dealers
Develop, deliver, and manage brand standards, policies, and promotional materials
Supervise adherence to brand guidelines in dealer showrooms
Oversee dealers' websites and social media presence
Validate digital content created by dealers
Manage acceptance of dealers' marketing support policies

Requirements

What you’ll need

Bachelor's degree or equivalent in Marketing, Advertising, or Communications
Minimum 5 years of experience in dealership marketing or advertising
In-depth understanding of dealer marketing workflows
Proven experience in event planning for other automotive brands, including the ability to assess event proposals
Strong negotiation skills for vendor relations
Excellent project management expertise
Proven experience in developing and executing successful advertising campaigns

Benefits

Comp & perks

25 days annual leave + bank holidays
Company pension scheme
Geely ECOS scheme
Car allowance (listed as "delete if necessary"; not clearly confirmed)
Private Medical Insurance (listed as "delete if necessary"; not clearly confirmed)
x6 Life assurance
Enhanced Maternity and Paternity Pay
Medicash
Bike2work scheme