Website & CRM Specialist

Geely Auto UK

. Manage website updates, improvements, and new features by working closely with the external development team .

Posted 10/27/2026full-timeCoventry • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing website updates, CRM campaigns, and digital marketing strategies, with a strong focus on data analysis and conversion optimization. Proficient in collaborating with external teams and internal departments to enhance user engagement and ensure brand alignment.

Highest-signal resume keywords

CMS Platform ManagementCRM Campaign ManagementSEO Best PracticesData Analysis and RecommendationsCross-Department Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website ManagementCRM CampaignsConversion TrackingCustomer SegmentationEmail CreationPerformance Data AnalysisLanding Page CreationAutomation FlowsUser Behaviour MonitoringData Quality Management

Soft Skills

Strong CommunicationCollaboration

Tools & Technologies

CMS PlatformsWeb Analytics ToolsMarketing Automation PlatformsFigma

Industry Keywords

Digital MarketingAutomotive Experience

About the role

Key responsibilities & impact

Manage website updates, improvements, and new features by working closely with the external development team
Oversee landing page creation, on-site forms, and conversion tracking across key touchpoints
Monitor website performance, user behaviour, and conversion funnels, identifying opportunities to improve functionality and engagement
Ensure the website remains up to date, accurate, and aligned with brand and campaign activity
Support the development of new content and features using the CMS
Plan, build, and send CRM campaigns and newsletters to multiple audience segments
Develop customer segmentation, lifecycle journeys, and automation flows from the ground up
Manage data quality and ensure contact records are accurate, usable, and compliant
Track CRM performance, including engagement, database growth, and campaign impact
Work with internal teams to create meaningful customer touchpoints from first contact through to lead nurturing

Requirements

What you’ll need

Experience in a website, CRM, digital marketing, or similar role
Strong hands-on experience with CMS platforms (essential)
Good understanding of SEO best practices
Experience managing or supporting CRM campaigns, including segmentation and email creation
Ability to work with external development teams to implement website updates and fixes
Familiarity with Figma, web analytics tools and marketing automation platforms is a bonus but not essential
Comfortable analysing performance data and making recommendations to improve conversion rates
Automotive experience is beneficial but not required
Strong communicator who can collaborate across multiple departments and partner agencies

Benefits

Comp & perks

25 days annual leave + bank holidays
Company pension scheme
Geely ECOS scheme
x6 Life assurance
Enhanced Maternity and Paternity Pay
Medicash
Bike2work scheme