Digital Marketing Channel Specialist

GEHA Health

. Support the Digital Channels team and broader Growth team goals.

Posted 10/8/2026full-timeRemote • United StatesMid-LevelSenior💰 $70,550 - $89,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital channel management, utilizing tools like Sitecore CMS and Salesforce Marketing Cloud to drive engagement and performance. Strong analytical skills are essential for interpreting data and translating insights into actionable marketing strategies.

Highest-signal resume keywords

Digital Channel ManagementSitecore CMSSalesforce Marketing CloudGoogle AnalyticsEmail Marketing Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent ManagementEmail Campaign DesignWebsite Performance AnalysisSocial Media ManagementData AnalysisConversion Rate OptimizationQuality AssuranceWeb Testing MethodologiesSEO

Soft Skills

Analytical ThinkingCommunication SkillsAttention to DetailCollaborationAdaptability

Tools & Technologies

Sprout SocialSalesforce Marketing CloudSitecore CMSGoogle Analytics

Certifications & Qualifications

Web Analytics Certification

Industry Keywords

Digital MarketingContent StrategyUser Behavior AnalysisMarketing StrategyBrand Standards

Tech Stack

Tools & technologies

CloudSitecore

About the role

Key responsibilities & impact

Support the Digital Channels team and broader Growth team goals.
Utilize Sitecore CMS to coordinate, update, and maintain content across G.E.H.A.’s websites.
Design and implement email campaigns using Salesforce Marketing Cloud.
Post social media content using Sprout Social or directly on platforms.
Perform website content quality assurance.
Track goals on company websites and social platforms.
Analyze website performance metrics, user behavior, and conversion rates.
Analyze social media traffic, engagement, sentiment, and competitive performance.
Analyze email performance, list performance, on-site, and other conversion actions.
Assist with regular reports and presentations on website, social, and email performance.
Translate complex performance data into clear, concise, actionable insights.
Conduct competitive analysis and identify improvement opportunities.
Ensure performance data accuracy, integrity, and reliability through tagging, tracking, and data governance.
Support cross-functional project stakeholders and Growth leadership.
Create and implement webinar assets for customer engagement, clinical, and sales operations.
Participate in marketing strategy and new marketing communication initiatives.
Maintain brand, UX, and CX standards across G.E.H.A. and subsidiary brands.
Track industry trends, best practices, and emerging technologies.

Requirements

What you’ll need

Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field.
3-5 years of experience in digital channel management, preferably in a digital marketing environment.
Proficient in Google Analytics, CMS management, email marketing management, and social media management.
SiteCore experience a plus.
Salesforce Marketing Cloud a plus.
Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets.
Understanding of business objectives and ability to link campaign analytics findings to strategic goals and initiatives.
Excellent verbal and written communication skills.
Meticulous attention to detail and commitment to data accuracy and quality assurance.
Ability to collaborate effectively with teams and work in a fast-paced, deadline-driven environment.
Passion for staying updated with website analytics and digital marketing trends.
Relevant certifications in web analytics preferred.
Working knowledge of web testing methodologies, HTML, and SEO preferred.
Ability to provide a non-cellular high-speed internet service for a home office.
Minimum internet speed of 30 Mbps download and 5 Mbps upload.
Latency response time lower than 80 ms.
Hotspots, satellite, and wireless internet service are not allowed.
Dedicated space lacking ongoing interruptions to protect member PHI/HIPAA information.
Employees must live in an eligible U.S. state; U.S. territories, Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, and Maine are excluded.

Benefits

Comp & perks

Competitive pay/salary ranges
Incentive plan
Health/Vision/Dental benefits effective day one
401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
Robust employee well-being program
Paid Time Off
Personal Community Enrichment Time
Company-provided Basic Life and AD&D
Company-provided Short-Term & Long-Term Disability
Tuition Assistance Program
Remote and work-from-home options