Digital Marketing Manager – Product Marketing

. Review the online funnel end-to-end from ad click through completed application to identify gaps, drop-off points, and conversion opportunities .

Posted 9/25/2026full-timeUnited StatesMid-LevelSenior💰 $109,675 - $172,200 per yearWebsite

Tools & technologies

AEMPythonSQLWordPress

Key responsibilities & impact

Review the online funnel end-to-end from ad click through completed application to identify gaps, drop-off points, and conversion opportunities
Analyze site, funnel, and business performance using analytics tools and operational data
Identify trends, diagnose root causes, and distinguish experience, traffic quality, and execution issues
Translate channel-level spend and traffic characteristics into expected site performance benchmarks
Partner with Marketing Analytics and channel owners on campaign optimizations, traffic mix changes, and downstream funnel impact
Partner with SEO/AEO teams on on-site content, structure, technical performance, and discoverability
Analyze landing page performance by traffic source and campaign
Partner with Creative and Engineering to test and refine landing pages
Make copy, imagery, and page-level layout updates directly in the CMS
Design, scope, prioritize, monitor, and report on funnel and conversion experiments with Engineering
Use Power BI or similar dashboards to monitor funnel health, traffic, SEO/AEO, and experiment status
Use SQL, Snowflake, or similar platforms to construct BI reports and uncover conversion gaps
Identify measurement gaps in martech, tagging, tracking, and data flows and partner on fixes
Communicate insights and recommendations to leadership
Connect Analytics, channel owners, Engineering, Creative, SEO/AEO, and Product Marketing on optimization plans

What you’ll need

5+ years in digital analytics, conversion or funnel optimization, or a related quantitative role
Proven track record of diagnosing funnel problems and driving measurable improvement
Proficiency in data visualization tools (Power BI or similar)
Hands-on experience manipulating large datasets using SQL, Snowflake, or Python
Working knowledge of martech platforms, tagging, tracking, attribution, and data flows
Experience analyzing paid media, organic, and affiliate traffic data and connecting it to on-site performance and conversion behavior
Experience partnering with Analytics, channel owners, Engineering, Creative, and Product Marketing
Experience partnering with Creative on landing page testing
Hands-on CMS experience with Adobe Experience Manager, WordPress, Contentful, or similar
Experience partnering with SEO teams on technical and content optimization
Ability to synthesize technical data into clear, executive-ready stories and recommendations
Bachelor's degree in Business, Data Analytics, or a related quantitative field
At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Comp & perks