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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading entertainment and cultural partnerships, with a strong focus on developing and executing branded content initiatives. Proven ability to adapt brand voice across various contexts while measuring success through defined metrics and analytics.
Highest-signal resume keywords
12+ Years In MarketingLeading Entertainment PartnershipsBranded Content DevelopmentNegotiation And ContractingSuccess Metrics Definition
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partnership Portfolio ManagementCo-Branded CollaborationsContent Strategy DevelopmentBudget ManagementCultural Impact Measurement
Soft Skills
Relationship BuildingTeam LeadershipStrategic ThinkingAdaptabilityCommunication
Tools & Technologies
AI ToolsInsights And Analytics
Industry Keywords
EntertainmentCultural PartnershipsBrand CollaborationsFinancial ServicesInsurance
About the role
Key responsibilities & impact- Set GEICO's multi-year entertainment and culture strategy across film, TV, streaming, gaming, live moments, and brand collaborations
- Define the cultural calendar and determine where the brand should participate
- Own the entertainment and culture partnership portfolio, investment frameworks, and contracted deliverables
- Lead negotiations with partner properties and identify efficiencies and value beyond contracts
- Define success measurement with Insights and Analytics and shift investment based on results
- Direct branded and integrated content development within partnerships
- Build senior relationships with entertainment platforms, brands, and production teams
- Identify and pursue brand-to-brand collaborations, including co-branded campaigns, products, content, and experiences
- Structure collaboration agreements covering deliverables, rights, approvals, and co-marketing commitments
- Lead collaborations from pitch through launch with creative, legal, and communications teams
- Set standards for adapting GEICO's brand voice across partner contexts
- Ensure work aligns with brand standards alongside Creative Brand Governance, Product Marketing, Corporate Communications, and Legal
- Own strategic briefs and points of view for entertainment and culture programs
- Present strategies, activation recommendations, and results to stakeholders
- Collaborate with Creative, Product Marketing, Media, Insights, Analytics, and agency partners
- Build, lead, and develop a team of partnership and content strategists
- Establish processes taking programs from concept through activation and measurement at scale
Requirements
What you’ll need- 12+ years in marketing
- Significant experience leading entertainment, sports, or cultural partnerships across traditional and digital channels
- Proven, demonstrable results developing bespoke, partner-specific programs and activations
- Background in a conversion-driven service business such as financial services, insurance, or banking
- Experience owning a multi-property partnership portfolio and budget, including negotiation, contracting, and renewal decisions
- Experience directly leading branded content initiatives from idea through finished execution
- Experience leading co-branded collaborations from partner selection and deal structure through launch and measurement
- Strong ability to adapt brand voice across partner contexts while maintaining consistency
- Experience defining partnership success metrics and tying cultural impact to brand and business outcomes
- Comfort using AI tools such as Claude or Copilot in day-to-day work
- Senior relationships with studios, streamers, networks, leagues, or talent and representation may be advantageous
- GEICO will not sponsor a new applicant for employment authorization for this position
- Must complete drug screening and background checks after accepting an employment offer
Benefits
Comp & perks- 401K savings plan vested from day one with a 6% match
- Performance and recognition-based incentives
- Tuition assistance
- Mental healthcare
- Fertility and adoption assistance
- GEICO Flex program offering up to four weeks of remote work per year
- Personalized development programs
- Industry-leading training
- Certification assistance
- Career mentorship and coaching
- Inclusive and collaborative culture
- Competitive compensation and benefits supporting physical, mental, emotional, and financial well-being