Director, Martech Operations

GEICO

. Build a new technical program management model for a continuously changing portfolio of AI, data, and martech initiatives .

Posted 9/15/2026full-timeNew York City • New York • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in program and project management within fast-moving technology and AI environments, with a strong focus on agile delivery, stakeholder management, and cross-functional collaboration. Proficient in leveraging AI and marketing technology to enhance planning, tracking, and reporting processes.

Highest-signal resume keywords

Program ManagementAI FluencyMarketing TechnologyStakeholder ManagementAgile Delivery

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program ManagementProject ManagementAI ToolsMartech ToolsPortfolio ManagementDependency ManagementTeam DesignDelivery PlanningGovernance EstablishmentDashboard Creation

Soft Skills

Communication SkillsStakeholder EngagementConflict ResolutionCross-Functional CollaborationLeadership

Tools & Technologies

Agile MethodologiesReporting ToolsChange Management ToolsProject Management SoftwareCollaboration Platforms

Industry Keywords

AI InitiativesMarketing SystemsTransformation PortfolioHigh-Velocity DeliveryFast-Moving Technology

About the role

Key responsibilities & impact

Build a new technical program management model for a continuously changing portfolio of AI, data, and martech initiatives
Design agile, high-velocity delivery rituals, tooling, and decision-making processes
Use AI tools and agents to improve planning, tracking, and reporting
Stand up team designs for ambiguous initiatives by defining roles, ownership, and decision rights
Build momentum across cross-functional projects and teams
Partner with Marketing Systems Design and Technology teams to translate strategy into project plans, marketing use cases, and delivery roadmaps
Own milestones, sequencing, delivery commitments, key dates, and roadmap commitments
Manage program-level dependencies across concurrent initiatives and maintain a live transformation portfolio view
Identify and resolve cross-program conflicts and escalate issues requiring executive attention
Establish lightweight governance, milestone reviews, steering touchpoints, and executive reporting
Build reporting and dashboards for portfolio health, key dates, and risks
Partner with Change Management to support adoption of new tools, processes, and ways of working
Report to the Senior Director, Marketing Transformation & Operations

Requirements

What you’ll need

Experience in a fast-moving technology or AI company leading program or project management for marketing- or product-adjacent initiatives
Background in modern, high-velocity delivery environments
Track record standing up and leading teams around ambiguous, fast-emerging initiatives, including team design and role clarity
Deep fluency in AI and marketing technology
Experience evaluating and deploying new AI/martech tools quickly
Experience building or reinventing program and project management ways of working
Strong program-level dependency and portfolio management skills across multiple concurrent, high-stakes initiatives
Excellent stakeholder management
Ability to partner with systems design and engineering teams on delivery planning without owning technical architecture
Excellent communication skills across technical and non-technical audiences
Must be able to work 3 days per week onsite at the NYC or Bethesda office
GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Mentorship
Certification assistance
Competitive pay
Benefits
Flexible work arrangements
Inclusive and collaborative culture
Reasonable accommodations for qualified individuals with disabilities