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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand and creative marketing leadership, with a strong focus on managing creative teams, optimizing content production, and driving measurable business outcomes through strategic marketing initiatives. Proficient in leveraging data analytics and emerging technologies to enhance creative effectiveness and operational excellence.
Highest-signal resume keywords
10+ Years In Brand And Creative MarketingLeadership Experience In Creative TeamsStrong Analytical And Problem-Solving SkillsExperience With Digital Marketing ChannelsFamiliarity With AI Tools Like Claude Or Copilot
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Production ManagementCreative Optimization FrameworksBudget ManagementMarket ResearchB2B And B2C Activation ManagementTesting Frameworks DevelopmentPerformance Metrics AnalysisCreative Brief DevelopmentBrand ManagementCampaign Stewardship
Soft Skills
Team MotivationCross-Functional CollaborationMentoringEffective CommunicationLeadership
Tools & Technologies
AI-Assisted Content ProductionData Analytics ToolsCreative Agency Management ToolsSocial Media PlatformsDigital Marketing Tools
Certifications & Qualifications
Bachelor's Degree In MarketingBachelor's Degree In Business
Industry Keywords
Financial ServicesInsuranceSaaSBankingEmerging TechnologiesConsumer BehaviorCreative ExcellenceOperational ExcellenceContent PerformanceMasterbrand Amplification
About the role
Key responsibilities & impact- Lead creative, content, and brand management for GEICO
- Manage a team of creative and content professionals and external creative agency partners
- Own briefs, budgets, standards, milestones, and KPIs
- Partner with Strategy/Product, Media, and Data and Analytics leads to connect creative output to business outcomes
- Drive creative excellence, including evaluating quality, efficiency, and effectiveness of output
- Drive operational and executional excellence across creative endeavors
- Establish procedural expectations, standards, milestones, and measurable KPIs for project plans
- Develop and govern ways of working and operating principles
- Lead post-mortem discussions and provide learnings and actionable next steps to department leadership
- Develop and manage content production budgets and maximize investment impact
- Produce briefs and identify opportunities to amplify the GEICO Masterbrand and product value propositions
- Contribute to market research efforts supporting strategy recommendations
- Monitor industry trends, consumer behavior, and emerging technologies
- Establish testing frameworks and iteration opportunities with Data and Analytics
- Tie content performance to business outcomes and formulate optimization recommendations
- Set a vision of success for Marketing Strategy implementation and track appropriate KPIs
- Manage external creative agency partner relationships and hold them accountable to business objectives
- Motivate internal cross-functional teams and agency partners
- Manage, motivate, and mentor creative and content professionals
Requirements
What you’ll need- 10+ years in brand and creative marketing
- At least 3 years in a leadership role
- Background in a conversion-driven service business such as financial services, insurance, SaaS, or banking
- Experience managing a team of creative and content professionals
- Experience working with external creative and media agency partners, including scoping work and building statements of work
- Strong understanding of content production across broadcast, social, digital, and experiential
- Experience managing large-scale programs across B2B and B2C activations
- Strong analytical and problem-solving skills, with experience using data, testing, and performance results to make creative and strategic decisions
- Experience with digital marketing channels, especially paid and owned social media
- Ability to manage multiple projects simultaneously and meet tight or evolving deadlines
- Comfort using AI tools like Claude or Copilot
- Bachelor's degree in marketing, business, or a related field
- Insurance category experience preferred as an additional qualification
- Experience stewarding a long-running, iconic brand or campaign platform across many executions
- Experience building testing and creative-optimization frameworks alongside analytics partners
- Experience integrating new functions or standing up new operating models inside a marketing organization
- Familiarity with emerging creative and production technologies, including AI-assisted content production
- At this time, GEICO will not sponsor a new applicant for employment authorization for this position
Benefits
Comp & perks- Business travel expenses covered
- Personalized development programs
- Mentorship
- Certification assistance
- Competitive pay
- Benefits
- Flexibility to support well-being and future