Director of Paid Social

GEICO

. Own GEICO's paid social strategy and execution across TikTok, Snapchat, Meta, Pinterest, and new channels .

Posted 10/27/2026full-timeUnited StatesLead💰 $140,425 - $229,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing paid social strategies across multiple platforms, managing significant budgets, and leading teams to drive conversion outcomes. Proficient in leveraging data privacy practices, creative testing, and influencer partnerships to optimize marketing performance.

Highest-signal resume keywords

Paid Social StrategyInfluencer Program DevelopmentCreative Testing ManagementData Privacy KnowledgeSenior Leadership Presentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPaid Social ManagementConversion APIsMulti-Touch AttributionIncrementality TestingSocial AnalyticsTag ManagementPlatform-Native Content ProductionAudience SegmentationPerformance Optimization

Soft Skills

LeadershipStrategic ThinkingCollaborationCommunicationResource Management

Tools & Technologies

MetaTikTokSnapchatPinterestCDPsClean RoomsAI ToolsSocial PlatformsCreator PlatformsPerformance Marketing Tools

Industry Keywords

Financial ServicesInsuranceSaaSRegulated MarketingComplianceConversion-Driven BusinessAgency ManagementHybrid Team LeadershipDownstream Conversion DataCreative Marketing

About the role

Key responsibilities & impact

Own GEICO's paid social strategy and execution across TikTok, Snapchat, Meta, Pinterest, and new channels
Drive quotes, inquiries, and binds across Auto, MOAT, Specialty, and Commercial lines of business
Build and lead an in-house paid social team and agency partners
Manage a significant paid social budget and allocate spend based on performance and strategic priorities
Set the creative, audience, testing, and measurement agenda
Define platform roles across the marketing funnel
Evaluate, test, and launch new social and creator-driven channels
Monitor pacing and forecast attainment against business goals
Manage platform-partner relationships and secure access to new formats, tools, and betas
Ensure advertising is on-brand, brand-safe, and compliant with insurance requirements
Build a creative testing engine and develop platform-native content with creative and product marketing teams
Improve audience segmentation, targeting, personalization, and privacy-safe first-party data activation
Optimize toward completed quotes, binds, and other quality outcomes
Use platform-native AI and automation with business-aligned guardrails
Build and expand GEICO's influencer program, including creator sourcing, contracting, briefing, approval, and measurement
Develop creator partnerships and amplify high-performing creator content through paid media
Establish vetting, disclosure, and compliance processes
Create continual test-and-learn systems across creative, audiences, formats, bidding, and partners
Develop incrementality, conversion lift, geo, holdout, and attribution measurement plans
Partner with data science, analytics, IT, product marketing, brand, creative, social, PR, and performance marketing teams
Present performance results, strategic recommendations, and points of view to senior and executive leadership

Requirements

What you’ll need

10+ years in digital marketing, including significant time leading paid social teams and managing large paid social budgets
Background in a conversion-driven service business such as financial services, insurance, SaaS, or banking
Experience leading leaders and managing a hybrid model of in-house teams and agency partners
Deep, hands-on knowledge of paid social across Meta, TikTok, Snapchat, and Pinterest
Experience building or scaling an influencer or creator program
Experience running high-volume creative testing and producing platform-native content
Knowledge of conversion APIs and server-side tracking
Experience with CDPs, clean rooms, tag management, social analytics, and creator platforms
Strong understanding of the data privacy landscape
Experience with MMM, multi-touch attribution, incrementality, and conversion lift testing
Demonstrated ability to present to senior leadership and develop strategic points of view
Hands-on comfort with AI tools such as Claude and Copilot
Ability to manage multiple priorities and resources in a fast-paced organization
Experience with regulated financial services marketing, influencer disclosure and approval processes, new social platforms, downstream conversion data, multi-product portfolios, or agency restructuring may be advantageous
At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

401K savings plan vested from day one with a 6% match
Performance and recognition-based incentives
Tuition assistance
Mental healthcare
Fertility and adoption assistance
Personalized development programs
Industry leading training
Certification assistance
Career mentorship and coaching
Inclusive and collaborative culture
GEICO Flex program offering up to four weeks of remote work per year
Equal employment opportunity and reasonable disability accommodations