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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing creative strategies for sports and entertainment partnerships, with a strong focus on brand alignment and performance metrics. Proven ability to manage multiple projects and collaborate effectively with internal and external stakeholders.
Highest-signal resume keywords
Creative Strategy DevelopmentPartnership EvaluationProject ManagementRelationship BuildingPerformance Metrics Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Brief DevelopmentCampaign DevelopmentBudget TrackingScript ReviewAd Expiration Management
Soft Skills
Constructive FeedbackAdaptabilityCollaborationCommunicationFlexibility
Industry Keywords
Entertainment PartnershipsSports MarketingBranded ContentSponsorshipsTalent-Led Campaigns
About the role
Key responsibilities & impact- Support day-to-day creative execution of entertainment and sports partnerships
- Identify and evaluate partnership opportunities based on creative potential, brand fit, and business value
- Contribute to business and creative brief development and develop intake briefs and creative addendums
- Provide creative input and recommendations throughout development
- Capture and communicate consolidated feedback to agencies and partners
- Review marketing and non-marketing materials for adherence to GEICO's brand voice and visual identity
- Collaborate with creative agencies, media agencies, and network partners
- Organize Brand & Creative projects across the partnership lifecycle
- Coordinate creative usage rights and ad expiration windows for commercials and external assets
- Track budgets and lead invoicing
- Develop omni-channel, partner-driven campaigns with cross-functional stakeholders
- Collaborate with Social and Creative Studio teams on strategic direction, brand cohesion, and campaign extension
- Partner with Internal and External Communications to amplify campaigns and partnerships
- Interpret and circulate creative performance metrics with Analytics
- Apply performance findings to current and future work
- Help shape the development and evolution of a new sports and entertainment partnerships team
Requirements
What you’ll need- 3+ years of experience
- Experience shaping creative work in sports or entertainment, such as talent-led campaigns, sponsorships, branded content, or network integrations
- Blend of creative, strategic, and analytical skills
- Experience developing and selling ideas at an agency and being accountable for results on the client side
- Ability to review scripts, concepts, or rough cuts and provide constructive feedback
- Ability to manage multiple projects and partners simultaneously
- Relationship-building with agencies, partners, and internal teams
- Comfort building something new and adapting to quickly shifting priorities
- Flexibility with travel is a must
- GEICO will not sponsor a new applicant for employment authorization for this position
Benefits
Comp & perks- Personalized development programs
- Mentorship
- Certification assistance
- Competitive pay
- Benefits
- Flexibility to support your well-being and future
- Inclusive and collaborative culture