Lead II, Paid Search

GEICO

. Build, launch, and maintain paid search campaigns across Google Ads and Microsoft Advertising .

Posted 10/30/2026full-timeUnited StatesSenior💰 $91,225 - $141,450 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in building and managing paid search campaigns across Google Ads and Microsoft Advertising, with strong analytical skills for performance tracking and data analysis. Proven ability to collaborate with cross-functional teams and provide actionable insights to optimize marketing strategies.

Highest-signal resume keywords

PPC Campaign ManagementGoogle Ads MasterySA360 ProficiencyData Analysis SkillsPerformance Marketing Mindset

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Keyword ResearchAd Copy WritingBid ManagementPerformance TrackingSearch Query Analysis

Soft Skills

Excellent Communication SkillsCollaboration Skills

Tools & Technologies

Google AdsMicrosoft AdvertisingSA360

Industry Keywords

PPCDigital MarketingPerformance MarketingSearch Marketing Trends

About the role

Key responsibilities & impact

Build, launch, and maintain paid search campaigns across Google Ads and Microsoft Advertising
Conduct keyword research, expansion, and negative keyword management
Write, test, and refine ad copy and extensions
Monitor campaigns and adjust bids, budgets, audiences, and targeting strategies
Perform search query analysis to uncover opportunities and reduce wasted spend
Pull, QA, and analyze performance data
Provide actionable insights and recommendations to stakeholders
Track daily and monthly spend against allocated budgets and performance metrics
Collaborate with SEO, analytics, creative, and media teams
Monitor platform updates, industry regulations, and search marketing trends
Maintain account structures, process checklists, and testing roadmaps
Report to the Manager, Performance Marketing

Requirements

What you’ll need

Bachelor’s Degree
4+ years of experience in PPC and digital marketing
Mastery of SA360 and Google Ads (AdWords)
Performance marketing mindset to work toward goals and targets
Strong analytical skills for keyword research, data analysis, and performance tracking
Excellent written and verbal communication skills
At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Mentorship
Certification assistance
Competitive pay
Benefits
Flexibility to support your well-being and future
Hybrid work model with 3 days in the office per week, with flexibility