Manager, Brand Merchandising

GEICO

. Own and lead GEICO's merchandise program in partnership with API, the GEICO Store platform partner .

Posted 10/6/2026full-timeUnited StatesMid-LevelSenior💰 $109,675 - $172,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing merchandise programs, including catalog ownership, vendor management, and event activations. Proficient in budget tracking, procurement processes, and translating brand standards into physical environments.

Highest-signal resume keywords

Merchandise Program ManagementVendor Relationship ManagementBudget Tracking and Cost ManagementEvent Activation PlanningBrand Standards Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Merchandise Catalog ManagementAssortment StrategyProcurement ProcessesInventory ManagementMicrosoft Office ProficiencyQuality ReviewEvent PlanningSignage SystemsOffice BrandingE-commerce Gifting Tools

Soft Skills

Stakeholder ManagementStrategic Direction SettingCollaborationProblem SolvingCommunication

Tools & Technologies

Inventory PlatformsProcurement Platforms

Industry Keywords

Branded MerchandiseMarketing OperationsCorporate StoreEnvironmental BrandingWayfinding

About the role

Key responsibilities & impact

Own and lead GEICO's merchandise program in partnership with API, the GEICO Store platform partner
Set strategic direction for the core merchandise collection
Manage the full lifecycle of special collections from intake through distribution
Partner with Hospitality, Supplier Management, Associate Experience, and Real Estate & Facilities Management on merchandise and site-branding programs
Own the GEICO Store merchandise catalog, assortment strategy, quality, and brand standards
Lead catalog reviews and decisions on additions, removals, and updates
Partner on inventory management, platform accuracy, replenishment, and stock issue resolution
Lead intake and lifecycle management for event, milestone, onboarding, new hire, L&D, and leadership collections
Build and maintain scalable trackers, playbooks, and workflows
Plan and execute location-specific GEICO Store pop-ups at offices and events
Own pop-up logistics, including inventory coordination, fulfillment, on-site setup, and post-event reconciliation
Partner on office and site branding, including signage, wayfinding, and physical brand elements
Serve as the brand point of contact for REFM site and facilities projects
Manage API vendor performance and relationships
Partner on vendor contracting, compliance, sourcing, estimates, pricing, and cost-quality decisions
Own program reporting and financial tracking for catalog usage, fulfillment volumes, collections, and pop-up activity

Requirements

What you’ll need

5–7 years in branded merchandise, marketing operations, procurement, or a related field
Demonstrated ownership of a merchandise catalog, corporate store, or comparable program
Proven experience owning a merchandise or gifting program end to end, including assortment strategy, vendor management, and production
Direct experience managing vendor relationships through scoping, sampling, quality review, and delivery
Track record managing intake, timelines, and approvals across internal stakeholders in a matrixed environment
Comfort translating brand standards into physical environments, including signage, wayfinding, and office branding
Comfort owning budget tracking, purchase orders, invoicing, and cost-quality tradeoffs
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
Bachelor's degree in marketing, business, communications, hospitality, or a related field, or equivalent relevant experience
Experience with procurement or inventory platforms is a plus
Experience with a company store, branded swag platform, or e-commerce gifting tool is a plus
Experience planning and executing event or pop-up activations with a merchandise component is a plus
Experience with environmental branding, signage systems, or office/workplace design projects is a plus
Familiarity with brand standards and design approval workflows
At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Industry-leading training
Certification assistance
Career mentorship and coaching
401(k) savings plan vested from day one with a 6% match
Performance and recognition-based incentives
Tuition assistance
Mental healthcare
Fertility and adoption assistance
GEICO Flex program offering up to four weeks of remote work per year
Inclusive and collaborative culture
Reasonable accommodations for qualified individuals with disabilities