Marketing Director, National Media

GEICO

. Own GEICO's national media investment end to end .

Posted 11/6/2026full-timeUnited StatesLead💰 $146,575 - $229,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in national media investment management, including strategic planning, audience development, and performance analysis. Proficient in leveraging AI tools and analytical frameworks to optimize media strategies and drive brand goals.

Highest-signal resume keywords

National Media Investment ManagementAudience Development and ActivationAnalytical Models (MMM)High-Performing Team LeadershipNegotiation with National Suppliers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningMedia BuyingStrategic Partnership DevelopmentForecasting SpendingAttribution AnalysisKPI Framework DevelopmentOptimization FrameworksEmerging Media AssessmentCreative Media SolutionsBudget Management

Soft Skills

LeadershipCollaborationStrategic RecommendationsPerformance AnalysisNegotiation

Tools & Technologies

AI Tools (Claude, Copilot)LLM-Assisted WorkflowsDigital Media PlatformsTraditional Media Channels

Industry Keywords

Financial ServicesInsuranceSaaSBankingNational Sports PartnershipsTentpole Media PartnershipsTransformational Organizations

About the role

Key responsibilities & impact

Own GEICO's national media investment end to end
Translate brand and product-line goals into national plans across seven product lines
Lead the day-to-day work of the national agency team
Lead high-profile negotiations, including video upfronts and platform JBPs
Build measurement inputs, optimization frameworks, and recommendations to move investment toward higher-performing opportunities
Represent GEICO's interests in national media engagements
Build partnerships with agencies and national marketplace partners
Translate business goals into actionable national media strategies, including emerging media assessment, creative media solutions, and KPI frameworks
Lead annual and half-year national media plans across GEICO's end-to-end marketing funnel
Develop national audience strategies and targeting approaches
Manage quarterly allocation of GEICO's national media budget across offline and digital partners
Develop research and analytics solutions for ROI projections and measurement, including MMM and business impact modeling
Champion marketing governance and brand safety
Develop analytical frameworks to allocate and optimize national media investment
Identify emerging innovations and white space in national media
Champion AI experimentation within national media
Build and develop a team of national media professionals
Collaborate across Marketing practices on integrated campaign planning and execution

Requirements

What you’ll need

12+ years in media planning, buying, and strategic partnership development, with significant hands-on ownership of national investment
Advanced knowledge of national traditional and digital channels
Previous upfront planning experience, including directing negotiations with national suppliers
Background in a conversion-driven service business such as financial services, insurance, SaaS, or banking
Experience leading high-performing teams, including internal staff and large agency partner teams
Experience with analytical models such as MMM
Deep understanding of forecasting spending, allocating investment, and informing attribution
Experience with audience development and activation using 1P, 2P, and 3P data
Track record of providing strategic recommendations and performance analyses to senior leadership
Comfort using AI tools such as Claude or Copilot and LLM-assisted workflows
Familiarity with AI-driven media decisioning and optimization
Experience working on portfolio or multi-product brands may be an advantage
Experience in transformational organizations may be an advantage
Experience with national sports and tentpole media partnerships may be an advantage
Both agency-side and client-side national investment experience may be an advantage
GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Mentorship
Certification assistance
Competitive pay
Benefits
Flexibility to support well-being and future
Hybrid work arrangement