Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
Scoutfield Logo

See all jobs on Scoutfield

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
GEICO

Marketing Lead, Brand – Creative

GEICO

. Collaborate on the day-to-day relationship and project work for GEICO's creative agency of record .

Posted 11/5/2026full-timeNew York City • New York • United StatesSenior💰 $82,000 - $129,150 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and creative development, with a strong focus on omnichannel marketing strategies and performance data analysis. Proven ability to manage external agencies and collaborate effectively with cross-functional teams to drive customer acquisition and retention.

Highest-signal resume keywords
Brand Management ExperienceCreative Development ProcessOmnichannel MarketingBudget ManagementRelationship-Building Skills

ATS Keywords

Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Creative Brief DevelopmentPerformance Data AnalysisFull-Funnel Marketing CampaignsProject ManagementTalent ManagementUsage Rights ManagementBudget TrackingMarketing Metrics EvaluationCampaign Strategy DevelopmentAd Expiration Management
Soft Skills
Clear CommunicationRelationship BuildingCollaborationFeedback ConsolidationOrganizational Skills
Tools & Technologies
AI ToolsAnalytics PlatformsProject Tracking SoftwareCreative Management Tools
Industry Keywords
Creative Agency ExperienceB2C MarketingFinancial ServicesInsuranceSaaSCustomer AcquisitionCustomer RetentionMedia FundamentalsSocial Media Tactics

About the role

Key responsibilities & impact
  • Collaborate on the day-to-day relationship and project work for GEICO's creative agency of record
  • Evaluate and contribute to brief development, including intake briefs and creative addendums for agency partners
  • Provide creative input and recommendations throughout development; capture and communicate consolidated feedback to agencies
  • Review marketing and non-marketing materials to ensure adherence to GEICO's brand voice and visual identity
  • Partner with cross-functional stakeholders to develop omnichannel campaigns aligned with business, product, and marketing goals
  • Partner with Internal Social and Creative Studio teams to ensure shared strategic direction, brand cohesion, and campaign extension across the customer journey
  • Partner with Internal and External Communications to amplify campaign awareness at market launch
  • Synthesize and circulate creative performance metrics from Analytics
  • Partner with Analytics to interpret creative performance and incorporate findings into current and future work
  • Maintain organization of Brand & Creative projects and accountability for deadlines and stakeholder reviews
  • Roadmap brand and external agency initiatives based on strategy and marketing directives
  • Visualize and share creative rotations with internal and external stakeholders
  • Manage talent, usage rights, and ad expirations for commercials and external assets
  • Contribute to budget tracking and invoicing

Requirements

What you’ll need
  • 3+ years of brand management experience or comparable creative agency experience
  • Prior experience managing external agencies, including creative agencies and media partners
  • Experience working inside a conversion-driven service business -- financial services, insurance, SaaS, or banking -- where marketing is tied directly to customer acquisition and retention
  • Strong experience with the creative development process and a demonstrated ability to evaluate creative and contribute to its development
  • Experience with full-funnel marketing campaigns and familiarity with omnichannel marketing
  • Comfort pairing creative judgment with performance data to inform decisions
  • Proven ability to manage multiple projects at once, plus hands-on experience with budget management
  • Clear written and verbal communication and strong relationship-building skills with internal and external partners
  • Comfort using AI tools like Claude or Copilot to speed up synthesis, feedback consolidation, and project tracking
  • Experience at a creative agency
  • Experience at a B2C company
  • Familiarity with media fundamentals
  • Familiarity with full-funnel social media tactics
  • Experience managing talent, usage rights, and residuals for broadcast commercials
  • At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks
  • Personalized development programs
  • Mentorship
  • Certification assistance
  • Competitive pay
  • Benefits
  • Flexibility to support your well-being and future