Program Manager, Talent Attraction – Candidate Experience

GEICO

. Develop and execute a compelling employer brand strategy to attract, engage and retain top talent .

Posted 10/26/2026full-timeUnited StatesSeniorLead💰 $115,825 - $189,625 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing employer branding strategies, with a strong focus on digital marketing and content development. Proven ability to collaborate with cross-functional teams and track employer-branding KPIs to enhance talent attraction and retention.

Highest-signal resume keywords

Employer Branding PrinciplesDigital Marketing ExperienceContent Development ExperienceLeadership and Team ManagementAnalytical and Problem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content DevelopmentDigital MarketingMarketing Campaign ExecutionKPI TrackingSocial Media Content Creation

Soft Skills

Excellent Communication SkillsInterpersonal SkillsCollaboration Skills

Tools & Technologies

HandshakeGlassdoorLinkedInJob Boards

Certifications & Qualifications

Bachelor’s Degree in Public RelationsBachelor’s Degree in CommunicationsBachelor’s Degree in JournalismBachelor’s Degree in Integrated Marketing

Industry Keywords

Employer Brand StrategyTalent AcquisitionRecruitment MarketingEmployee EngagementCandidate Satisfaction

About the role

Key responsibilities & impact

Develop and execute a compelling employer brand strategy to attract, engage and retain top talent
Lead cross-functional marketing initiatives positioning GEICO as an employer of choice
Shape GEICO’s perception among prospective and current talent
Showcase GEICO’s company, culture, rewards and careers through internal and external channels
Partner with talent acquisition, marketing, social media and communications teams
Implement GEICO’s associate value proposition and GEICO Pledge in recruitment and retention efforts
Create and execute social media content, recruitment marketing campaigns and recruitment materials
Oversee GEICO’s presence on career sites, Handshake, Glassdoor, LinkedIn and job boards
Advise other departments on content strategies for functional or campaign objectives
Monitor employer branding best practices, social media trends and competitor activity
Define and track employer-branding KPIs, including cost per hire, employee engagement and candidate satisfaction

Requirements

What you’ll need

8-10 years of content development experience, preferably in financial services or other large consumer brands
Minimum of 3 years’ digital marketing experience
Bachelor’s degree in public relations, Communications, Journalism, Integrated Marketing or equivalent
Strong understanding of employer branding principles and best practices
Experience developing and executing marketing campaigns
Excellent communication and interpersonal skills
Ability to collaborate with cross-functional teams
Strong analytical and problem-solving skills
Proven leadership and team management skills
GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Mentorship
Certification assistance
Competitive pay
Benefits
Flexibility to support well-being and future
Inclusive and collaborative culture
Reasonable accommodations for qualified individuals with disabilities