Senior Director, AI Visibility, Digital Experience Marketing

GEICO

. Set the multi-year strategy and roadmap for organic discovery and pre-application experience across GEICO's multi-product portfolio .

Posted 11/11/2026full-timeUnited StatesSenior💰 $195,000 - $315,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEO strategy, AI-driven search optimization, and digital marketing analytics, with a strong focus on conversion-driven outcomes and team leadership. Proficient in managing hybrid teams and fostering collaboration across creative, technical, and compliance domains.

Highest-signal resume keywords

SEO Strategy DevelopmentAI-Driven Search OptimizationDigital Marketing AnalyticsTeam Leadership and MentoringConversion Rate Optimization

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Hard Skills

Technical SEOSite ArchitectureContent StrategyData AnalysisA/B TestingIncrementality TestingKPI DefinitionCrawlability and IndexationStructured DataAI Tools

Soft Skills

Executive CommunicationStrategic PresentationCollaborationResource ManagementAdaptability

Tools & Technologies

Power BIWeb AnalyticsExperimentation PlatformsContent Management SystemsTag Management Systems

Industry Keywords

Digital MarketingOrganic GrowthFinancial ServicesInsuranceSaaSBankingConsumer CategoriesFirst-Party DataAttributionEmerging-Channel Measurement

About the role

Key responsibilities & impact

Set the multi-year strategy and roadmap for organic discovery and pre-application experience across GEICO's multi-product portfolio
Lead a hybrid organization of in-house SEO, content, and on-site experience practitioners and agency partners
Build, develop, and mentor an agile team blending technical, editorial, analytical, and experience-design skills
Establish GEICO's point of view on AI-driven discovery and create investment cases for senior leadership
Own SEO end to end, including technical foundations, site architecture, content, and authority
Build and scale AEO and GEO capabilities for AI-generated answers, AI assistants, and AI-enhanced search results
Define and measure AI visibility, citation, share of voice, AI referral traffic, and downstream quote starts
Lead content strategy, including structured data and markup, with brand, creative, and compliance teams
Track search engine and AI platform algorithm, feature, and policy changes
Lead review of GEICO.com's pre-application experience and channel-to-site performance
Analyze landing page and entry performance by traffic source and campaign
Partner with creative, engineering, Product, UX, and quote/application teams to test and improve funnel performance
Build a culture of high-velocity A/B and multivariate testing and diligent measurement
Maintain visibility across active pre-application experiments
Develop measurement for organic contribution, channel-to-site performance, cost per quote start, CAC, LTV, incrementality, and spend-to-TI economics
Build Power BI or similar dashboards for organic discovery, AI visibility, and channel-to-site health
Oversee investment in content, tools, agencies, and testing and forecast traffic and quote-start outcomes
Partner with data science and analytics on first-party data and attribution
Collaborate with brand, creative, content, and legal/compliance teams to ensure accuracy, compliance, and brand alignment
Coordinate with paid search, paid social, affiliate, and programmatic leaders
Represent AI visibility and pre-application performance to senior and executive leadership

Requirements

What you’ll need

15+ years in digital marketing
Significant experience leading SEO, organic growth, or on-site experience and channel analytics teams on a large, transactional website
Background in a conversion-driven service business such as financial services, insurance, SaaS, or banking
Experience leading leaders and managing a hybrid model of in-house teams and agency partners
Deep technical and strategic SEO knowledge, including site architecture, crawlability and indexation, structured data, content strategy, and authority building
Working knowledge of how AI-driven search and answer engines select and cite sources
Experience analyzing paid media, organic, and affiliate traffic and connecting it to on-site behavior, landing page performance, and spend efficiency
Fluency with experimentation platforms, page performance, accessibility, and mobile-first design
Experience with SEO and content platforms, web analytics, tag management, experimentation tools, BI tools such as Power BI, and content management systems
Strong understanding of the data privacy landscape
Experience attributing and forecasting organic and on-site investments using MMM and incrementality testing
Ability to define new KPIs for AI visibility
Demonstrated executive communication and strategic presentation skills
Hands-on comfort with AI tools such as Claude and Copilot
Deep understanding of generative AI's impact on search behavior, content discovery, and site experiences
Ability to manage multiple priorities and resources in a fast-paced, growth-oriented organization
Experience with high-consideration consumer categories, multi-product portfolios, site migrations, replatforming, redesigns, first-party data, attribution, emerging-channel measurement, in-housing, or agency restructuring may be advantageous
At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Industry leading training
Certification assistance
Career mentorship and coaching
401K savings plan vested from day one with a 6% match
Performance and recognition-based incentives
Tuition assistance
Mental healthcare
Fertility and adoption assistance
GEICO Flex program offering up to four weeks of remote work per year
Inclusive culture of shared success
Equal employment opportunity
Reasonable accommodations for qualified individuals with disabilities