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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing operations, budget management, and system design, with a strong focus on leveraging AI and MarTech to drive transformation and efficiency. Proven ability to lead cross-functional teams and influence stakeholders across various domains.
Highest-signal resume keywords
Marketing Operations LeadershipBudget ManagementMarTech ExpertiseCross-Functional CollaborationSystem Design and Scaling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Budget PlanningFinancial ManagementSystem DesignProcess DesignAI TransformationVendor OversightAccrual ManagementCreative TechnologyAutomation ToolsCapital Allocation
Soft Skills
Clear CommunicationInfluencing StakeholdersTeam LeadershipCross-Functional Partner Management
Tools & Technologies
MarTech PlatformsCreative ToolsAutomation PlatformsAI-Enabled Platforms
Industry Keywords
Marketing OperationsTransformationBudget ManagementConsultingPlatform Strategy
About the role
Key responsibilities & impact- Lead the Directors of Capital Management, Marketing Operations, and Innovation & System Design and their broader teams
- Own marketing financials, including budget planning, deployment, tracking, invoice and MA oversight, and accruals
- Partner with Finance to maintain transparent, defensible spending aligned with enterprise priorities
- Oversee marketing capability building, agency management, and process design
- Lead cross-functional partner management across legal, supply, risk, and compliance
- Define and advance GEICO's marketing operating system
- Champion agentic system design and AI transformation
- Set the tooling approach and broader technology and product relationship
- Translate technology, workflows, and AI capabilities into practical marketing applications
- Build, lead, and develop three Directors and their organizations
- Represent Marketing Operations & Transformation in executive forums
- Establish shared standards and operating cadences across the function
- Own the marketing operating system as a product and drive its continued investment and evolution
Requirements
What you’ll need- 12–15+ years in marketing operations, transformation, budget/financial management, creative technology, consulting, or platform strategy roles
- Direct experience managing managers
- Proven experience owning a marketing budget or capital allocation process, including invoice, accrual, and vendor oversight
- Proven experience designing and scaling complex systems across tools, process, and partners
- Strong understanding of modern MarTech, creative tools, automation, and AI-enabled platforms
- Ability to influence across finance, legal, risk, and compliance stakeholders
- Clear communication across executives, technologists, creatives, financial partners, and vendors
- Experience with business strategy, budget management, and technical possibility
- Must be able to work 3 days per week onsite in GEICO's New York, NY office
- GEICO will not sponsor a new applicant for employment authorization for this position
Benefits
Comp & perks- Personalized development programs
- Mentorship
- Certification assistance
- Inclusive and collaborative culture
- Competitive pay
- Benefits
- Flexibility to support well-being and future
- Reasonable accommodations for qualified individuals with disabilities